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Performance Marketing

Tracking the trends, tools, and thinking driving performance marketing forward.

AI Hesitancy for Online Shopping Witnessed Across Generations, Research Finds

While AI adoption is high, searchers don’t yet trust AI-automated checkouts.

By Madaline Dunn

/ 30 Jul 2026

AI Hesitancy for Online Shopping Witnessed Across Generations, Research Finds

Partnerize’s Sean Sewell Talks Influence, Measurement and Strategy

Partnerize’s CRO Sean Sewell says the industry is moving from visibility to economic infrastructure.

By Newsdesk

/ 21 Jul 2026

Partnerize’s Sean Sewell Talks Influence, Measurement and Strategy

“The Click Was Never the True Measure of Value”: Matt Gilbert on the Machine-Mediated Market and Connecting Outcome to Influence

Although affiliate has traditionally been siloed, there is an opportunity to reposition as the "economic infrastructure" of the machine-mediated market, says Gilbert.

By Newsdesk

/ 21 Jul 2026

“The Click Was Never the True Measure of Value”: Matt Gilbert on the Machine-Mediated Market and Connecting Outcome to Influence

“A Gold Entry Showcases Breakthrough Thinking”: Neguin Farhangmehr on What it Takes to Win at the GPMAs

Farhangmehr’s advice? Every entry needs to stand on its own.

By Madaline Dunn

/ 17 Jul 2026

“A Gold Entry Showcases Breakthrough Thinking”: Neguin Farhangmehr on What it Takes to Win at the GPMAs

“The Recognition Undoubtedly Helped Open Doors”: Lodestar Marketing’s Anthony Quinn on Grabbing Gold at the GPMAs

The Managing Partner and Co-founder walks through Lodestar’s win, what makes a winning entry and the business impact of a GPMA win.

By Madaline Dunn

/ 9 Jul 2026

“The Recognition Undoubtedly Helped Open Doors”: Lodestar Marketing’s Anthony Quinn on Grabbing Gold at the GPMAs

YouTube Creator Content Appears in More Than 25% of AI-Generated Answers, New Data Shows

Research from Jellyfish reveals a significant shift in how LLMs source creator content.

By Madaline Dunn

/ 8 Jul 2026

YouTube Creator Content Appears in More Than 25% of AI-Generated Answers, New Data Shows

What We Learned at IPX

The industry is at an inflexion point, and the path ahead won’t be straightforward.

By Madaline Dunn

/ 1 Jul 2026

What We Learned at IPX

Market Movers: June 2026

By Newsdesk

/ 30 Jun 2026

Market Movers: June 2026

How to Write a Gold-Winning GPMA Entry

Our expert judges break down what makes an entry stand out from the crowd.

By Newsdesk

/ 29 Jun 2026

How to Write a Gold-Winning GPMA Entry

Bold, Innovative and Disruptive: The 2026 USPA Winners Who Took the Crown

This year’s gold winners demonstrated out-of-the-box thinking, outstanding execution and the power of partnerships — all the ingredients that make this industry a powerful marketing player.

By Newsdesk

/ 12 Jun 2026

Bold, Innovative and Disruptive: The 2026 USPA Winners Who Took the Crown

Brands Are Shifting Resources to Performance Marketing, New Report Finds

In the last three years, 71% of respondents increased emphasis on performance-oriented marketing.

By Madaline Dunn

/ 10 Jun 2026

Brands Are Shifting Resources to Performance Marketing, New Report Finds

Bots Have Now Surpassed Human Traffic Online, Says Cloudflare CEO

Data from Cloudflare shows that 57% of HTTP requests now come from bots.

By Madaline Dunn

/ 8 Jun 2026

Bots Have Now Surpassed Human Traffic Online, Says Cloudflare CEO