Although affiliate has traditionally been siloed, there is an opportunity to reposition as the "economic infrastructure" of the machine-mediated market, says Gilbert.
Sol Wilkinson recently sat down with Partnerize CEO Matt Gilbert for a conversation that touched on everything from industry progress to reinventing the affiliate story.
According to Gilbert, the amount of change that has come through in the past year has been dramatic. While Gilbert expected that the concept of the customer journey was fundamentally going to change, the surprise has been the pace at which consumers have shifted toward LLM environments to access recommendations.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
