Partnerize’s CRO Sean Sewell says the industry is moving from visibility to economic infrastructure.
At Partnership Day, Sol Wilkinson spoke with Sean Sewell, CRO at Partnerize, about accelerated industry change, the build-out of new economic infrastructure, and a blended approach to measurement.
According to Sewell, AI is influencing everything, both inside and outside of the business, including the consumer. But now, the industry is moving from visibility and citations into creating the economic infrastructure to ensure publishers are fairly compensated.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
