It’s been a big year for AI announcements, from tech launches to regulatory roll-outs. The implications have been significant; we’ve seen seismic shifts in consumer journeys, drop-offs in publisher traffic, and, recently, the introduction of AI watermarks.
Now, amidst the hubbub, is the roll-out of new AI capabilities from perhaps an unlikely source, Firefox.
I’ve spent much of my career working with established affiliate programmes. Recruiting publishers, entering new markets and increasing visibility can deliver strong early growth. Once a programme reaches scale,
Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that brings intelligence, activation and commerce into one scalable commercial channel.