It’s been a big year for AI announcements, from tech launches to regulatory roll-outs. The implications have been significant; we’ve seen seismic shifts in consumer journeys, drop-offs in publisher traffic, and, recently, the introduction of AI watermarks.
Now, amidst the hubbub, is the roll-out of new AI capabilities from perhaps an unlikely source, Firefox.
Over the past month, I’ve been inundated with questions about the long-term future of the affiliate channel now that AI has become essential within consumer buying journeys. You