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A New Player Enters the Chat: Firefox Launches New Features for Opt-in AI-Powered Smart Window

The launch, in partnership with Exa, offers what it calls a “privacy-first” AI browser experience. Here’s what it could mean for you.

A New Player Enters the Chat: Firefox Launches New Features for Opt-in AI-Powered Smart Window
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​It’s been a big year for AI announcements, from tech launches to regulatory roll-outs. The implications have been significant; we’ve seen seismic shifts in consumer journeys, drop-offs in publisher traffic, and, recently, the introduction of AI watermarks.

​Now, amidst the hubbub, is roll-out of new AI capabilities from perhaps an unlikely source, Firefox.

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