It’s been a big year for AI announcements, from tech launches to regulatory roll-outs. The implications have been significant; we’ve seen seismic shifts in consumer journeys, drop-offs in publisher traffic, and, recently, the introduction of AI watermarks.
Now, amidst the hubbub, is roll-out of new AI capabilities from perhaps an unlikely source, Firefox.
According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.