Another Affiliate Shakeup: Is the Time of the CUG Upon Us?
Closed User Groups are on the rise. We spoke to Olivia Davson, Ben Helyar, and Stephen King to hear what’s driving this.
Our best deep dives and scoops – exclusively for our valued Partner+ members.
Closed User Groups are on the rise. We spoke to Olivia Davson, Ben Helyar, and Stephen King to hear what’s driving this.
Meryl Streep isn’t the only iconic thing to be returning to The Devil Wears Prada 2: let’s talk about brand collabs.
Mark Zuckerberg has claimed that AI will “kill agencies” by taking over the heavy lifting of ad creation and optimisation. But whether you're brand-side or agency-side, the reality is more complex — and far more human. This session dives into the growing gap between what AI tells us has...
The Sales and Management Trainer says it’s important to know what you can and can’t move on.
As last click falls out of favour, we spoke to Rory Sale about how the industry adapts.
Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey areas that threaten brand safety and program integrity....