Always dreamed of writing a book but no idea how to go about it? Sober and mental health influencer Abi Feltham has used her platform to pivot into authoring her
As creator marketing grows, brands optimise for efficiency: formats, paid amplification, media performance and process. The risk is that creator work becomes brand-led paid social disguised as authenticity, rather
The influencer kool-aid isn’t hitting like it used to. The same references recycled. The same formulas rewarded. The same ideas applauded. The echo chamber became the strategy.
If
The creator economy has reached a critical point. While AI has made content production easier, it has also flooded our feeds with algorithmic “slop” – high-volume content that lacks soul
With more people limiting their screen time in favour of real-world, ‘analogue’ pastimes, we need to ask: what does this mean for the future of digital creation?
In this
Each year, ITV brings together forward thinking and culturally relevant content creators that have become an extension and integral part of the ITV brand. For a while now the way
