The last few years have witnessed an influx of influencers and creators, with more than 200 million people worldwide now identifying with the creator label.
In tandem, content creation university degrees are cropping up, politicians are investing in creator teams, brands are tapping into the ecosystem, and traditional news and broadcast companies are hiring influencers.
One of the biggest drivers behind this is that creators and influencers have the capacity to engage specific demographics, whether that’s Gen Z or travel enthusiasts, connecting with audiences that would be otherwise unreachable.
But while opportunities abound, this burgeoning industry is not without controversy or backlash. From a ‘No Influencers’ sign in Nantucket to now, revoked accreditation at Wimbledon.
