Partner+

Inspiring Creativity In A World Trending Towards AI Slop

The creator economy has reached a critical point. While AI has made content production easier, it has also flooded our feeds with algorithmic “slop” – high-volume content that lacks soul

By Newsdesk

/ 27 Aug 2026

The IRL Advantage: Why the Next Creator Boom Happens Offline

By Newsdesk

/ 27 Aug 2026

The IRL Advantage: Why the Next Creator Boom Happens Offline

Going Analogue: Is Offline the New Online?

With more people limiting their screen time in favour of real-world, ‘analogue’ pastimes, we need to ask: what does this mean for the future of digital creation? In this

By Newsdesk

/ 27 Aug 2026

Redefining Long-Term Creator Relationships In The Fight Against ‘Authenticity’

Each year, ITV brings together forward thinking and culturally relevant content creators that have become an extension and integral part of the ITV brand. For a while now the way

By Newsdesk

/ 27 Aug 2026

Why Creator Wellbeing MUST BE Number One Priority In 2026

By Newsdesk

/ 27 Aug 2026

Why Creator Wellbeing MUST BE Number One Priority In 2026

Reddit Relegated from Prime Real Estate Position in ChatGPT Citations

Reddit’s citation share has dropped to under 1%, according to Promptwatch.

By Newsdesk

/ 21 Aug 2026

Reddit Relegated from Prime Real Estate Position in ChatGPT Citations

SoFire’s Hot Campaigns: Chipotle x Salish Matter is the Beginning of Gen Alpha Brand Partnerships

The fast food chain has recently unveiled the Salish Matter Order with creator Salish Matter.

By Sofia Aira

/ 20 Aug 2026

From Always-On to Always Authentic: How Brands Leverage Partner Marketing to Scale Creator Campaigns

In an era where creator marketing is no longer a nice-to-have but a must-have for brand growth, this fireside chat explores how forward-thinking brands are leveraging

By Newsdesk

/ 20 Aug 2026

Licence to Influence: How We Built the Creator Campaign Behind 007 First Light

At CreatorFest 2026, Kolsquare and Substance Global will be coming together to deliver a session on one of the biggest game launches of the year… 007 First Light. Substance Global

By Newsdesk

/ 20 Aug 2026

Unlock Brand Deals on YouTube – Inside a Successful Brand Deal

YouTube is the biggest opportunity for brand deals. Learn how to unlock brand deals on YouTube. This session features a deep dive into a successful real-world case study. Join

By Newsdesk

/ 20 Aug 2026

A New Player Enters the Chat: Firefox Launches New Features for Opt-in AI-Powered Smart Window

The launch, in partnership with Exa, offers what it calls a “privacy-first” AI browser experience. Here’s what it could mean for you.

By Newsdesk

/ 19 Aug 2026

SoFire's Hot Campaigns: Did Tate McRae Make or Break Neutrogena?

By Sofia Aira

/ 13 Aug 2026