The fast food chain has recently unveiled the Salish Matter Order with creator Salish Matter.
As the oldest Gen Alphas turn 16 years old this year, creator marketing will start to have a real financial impact.
This new demographic is rapidly claiming its seat at the table. And who better to ring it in than Chipotle?
In this edition of SoFire’s Hot Campaigns, we’ll be delving into how Chipotle is reaching the next generation right off the bat.
According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.
At CreatorFest 2026, I had the pleasure of sitting down with Pontus Eskilsson, VP Global Partnerships at Twitch.
