Creator Compass: Germany
Germany has a thriving creator economy that is only growing. With one of the largest budgets for influencer marketing, what are some of the key standouts that have shaped the German industry?
Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Germany has a thriving creator economy that is only growing. With one of the largest budgets for influencer marketing, what are some of the key standouts that have shaped the German industry?
Here’s a look at some of the best brand activations in week one of Coachella 2025 - prepare to be wowed.
The Financial Sector Conduct Authority is set to crack down on financial influencer marketing, which sees influencers giving financial advice or promoting financial products.
The Creators Guild of America has launched CGA Rider, a legally binding document designed to protect the rights of content creators.
With tariffs now frozen for 75 countries and an uncertain future, here's how to mitigate the effects on influencer marketing.
News UK has announced the sale of its influencer marketing agency, The Fifth Group, to digital media and technology company Brave Bison.