Influencer Marketing

Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.

Mainstream Music for Creators and Brands: In Conversation with LICKD Founder Paul Sampson

Could music copyright be this easy for brands? We caught up with Paul Sampson, Founder and CEO of LICKD.

By Sofia Aira

/ 29 Sep 2026

Mainstream Music for Creators and Brands: In Conversation with LICKD Founder Paul Sampson

Can Snapchat Have It All? The Platform Launches Its First B2B Creator Campaign

Snapchat has launched its first-ever B2B creator campaign, and to many, it's an unexpected move.

By Sofia Aira

/ 28 Sep 2026

Can Snapchat Have It All? The Platform Launches Its First B2B Creator Campaign

Companion Launches SafeMatch® and Community Builder to Scale Creator Campaigns Safely

Companion by Billion Dollar Boy has launched two new tools to help brands safely scale creator campaigns.

By Sofia Aira

/ 18 Sep 2026

Companion Launches SafeMatch® and Community Builder to Scale Creator Campaigns Safely

Exclusive: Are Thought Leadership Ads the Be-All or End-All in LinkedIn Creator Marketing?

LinkedIn Thought Leadership Ads are proven successful, but should they be the number one priority for creators?

By Sofia Aira

/ 16 Sep 2026

Exclusive: Are Thought Leadership Ads the Be-All or End-All in LinkedIn Creator Marketing?

Mainstream Music, Copyright Compliant: How LICKD for Brands Drove 13M+ Impressions for Argos

Argos and Billion Dollar Boy joined forces with LICKD to create the coolest viral rave a brand has ever seen.

By Sofia Aira

/ 14 Sep 2026

Mainstream Music, Copyright Compliant: How LICKD for Brands Drove 13M+ Impressions for Argos

SoFire's Hot Campaigns: What Desigual x Vivian Wilson's Anti-AI Campaign Teaches Us About Brand Positioning

Desigual partnered with 22-year-old model and influencer Vivian Wilson to deliver a campaign far beyond most brands' safety guidelines.

By Sofia Aira

/ 14 Sep 2026

Australia to Turn Off Social Media Algorithms: What Does it Mean for Influencer Marketing?

Could Australia's proposed law bring back the importance of the follower count?

By Sofia Aira

/ 10 Sep 2026

Australia to Turn Off Social Media Algorithms: What Does it Mean for Influencer Marketing?

GIMA Shortlist Spotlight: Comedy That Connects: The Long-Term Creator Partnership Between BAM! Comedy and Moonpig

By Sofia Aira

/ 1 Sep 2026

GIMA Shortlist Spotlight: Comedy That Connects: The Long-Term Creator Partnership Between BAM! Comedy and Moonpig

GIMA Shortlist Spotlight: VCCP & Virgin Media O2 – “Virgin Media Court of Lore”

By Sofia Aira

/ 26 Aug 2026

GIMA Shortlist Spotlight: VCCP & Virgin Media O2 – “Virgin Media Court of Lore”

SoFire’s Hot Campaigns: Chipotle x Salish Matter is the Beginning of Gen Alpha Brand Partnerships

The fast food chain has recently unveiled the Salish Matter Order with creator Salish Matter.

By Sofia Aira

/ 20 Aug 2026

Meta Faces Social Media Addiction Trial: What It Means for Creators

What does the Meta social media addiction trial mean for content creators earning an income on the platforms?

By Sofia Aira

/ 19 Aug 2026

Meta Faces Social Media Addiction Trial: What It Means for Creators

Global Influencer Marketing Awards Announces New 2026 Grand Prix Categories

For 2026, the Global Influencer Marketing Awards are evolving the way we celebrate world-class creator economy work.

By Sofia Aira

/ 19 Aug 2026

Global Influencer Marketing Awards Announces New 2026 Grand Prix Categories