GIMA Shortlist Spotlight: Comedy That Connects: The Long-Term Creator Partnership Between BAM! Comedy and Moonpig
How online card and gifting giant Moonpig partnered with creator duo BAM! Comedy to build an ongoing collaboration that redefined humour-led social marketing.
By
Sofia Aira
From our partners
How to Grow a Mature Affiliate Programme: Four Priorities for Brands
I’ve spent much of my career working with established affiliate programmes. Recruiting publishers, entering new markets and increasing visibility can deliver strong early growth. Once a programme reaches scale,
/
Influencer Marketing Has an Infrastructure Problem
Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that brings intelligence, activation and commerce into one scalable commercial channel.
By
James Eid
/
Mainstream Music for Creators and Brands: In Conversation with LICKD Founder Paul Sampson
Could music copyright be this easy for brands? We caught up with Paul Sampson, Founder and CEO of LICKD.
By
Sofia Aira
/