Companion, the AI-powered intelligence platform developed by global social agency Billion Dollar Boy, has launched two new tools: SafeMatch® and Community Builder.
According to Companion, these new capabilities strengthen brand security and make creator discovery easier, replacing inconsistent manual checks and disorganised outreach with auditable, repeatable workflows.
SafeMatch®: Contextual AI Vetting
Traditional creator vetting has long forced marketers to choose between exhaustive manual scrolling under tight deadlines or keyword filters that just lack nuance. A recent Modash study showed over 44% of marketers feel they’re spending too much time finding the right influencers. This launch aims to solve this challenge by pairing contextual AI analysis with human oversight.
The platform analyses historical text, audio, video thumbnails, and visual content across Instagram, TikTok, YouTube, Facebook, X, and wider web presences. Key capabilities include:
- Brief-Aware Screening: Evaluates creator content against specific campaign guidelines to highlight genuine reputational risks.
- Context Over Keywords: Interprets underlying meaning rather than relying on isolated search terms, eliminating unnecessary noise.
- Full Auditability: Generates clear rationale for all flagged items, creating timestamped, user-linked records to support complete governance.
Having undergone three years of operational testing across Billion Dollar Boy Group campaigns, this enhanced iteration of SafeMatch® is now accessible to all Companion clients.
Community Builder: Inbound Talent Acquisition
To complement enhanced security, Community Builder shifts creator discovery from reactive cold outreach to structured inbound recruitment. Marketers can deploy custom, branded registration portals, allowing creators to apply directly to a brand's talent roster.
By funnelling authentic advocates into a centralised, owned database, Community Builder enables brands to nurture long-term creator relationships and activate partnerships at speed.
Balancing Protection with Speed
Irving Shark, Founder and Head of Product at Companion, comments: "Celebrity and creator-led marketing moves at extraordinary speed, but growth without protection is a liability.
“For years, creator vetting has been a choice between two bad options: losing hundreds of hours to manual scrolling or relying on blunt keyword filters that miss crucial context and flag non-issues.
“SafeMatch® and Community Builder change that dynamic entirely. We’re giving brand leaders a modern and safe structure to scale celebrity and creator-led campaigns tools. SafeMatch® and Community Builder bring precision while systematically building an owned pipeline of authentic brand advocates, enabling more effective, industry-leading creator identification and vetting.
“By combining smart AI analysis with human judgment, we’re removing the friction, protecting brand equity, and giving marketers the freedom to move fast and invest with confidence."
Given that 81.9% of influencer marketers now use AI, this launch fits into trends we’re seeing across the wider industry.
