LinkedIn Thought Leadership Ads are proven successful, but should they be the number one priority for creators?
B2B marketing has found its newest growth driver in LinkedIn’s Thought Leader Ads. With format adoption surging nearly 40% year over year and click-through rates up to twice as high as standard single-image ads, paid creator amplification feels like an easy win.
But as 88% of UK B2B marketers report that future growth depends on capturing Gen Z and millennial decision-makers, a key question is on every marketer's mind: are Thought Leader Ads really the be-all or end-all?
Argos and Billion Dollar Boy joined forces with LICKD to create the coolest viral rave a brand has ever seen.
Affiliate marketing has always been valued because it is easy to measure. The final click is easy to measure, but that does not automatically make it the most valuable moment
According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
