In 2026, it’s often difficult to tell the difference between AI- and human-generated influencer accounts.
While public opinion on AI influencers seems polarising, Instagram is now starting to limit the reach of those who don’t correctly identify themselves as synthetic.
However, this isn’t a total ban on all AI-generated or even assisted content. Real creators are still able to use AI to edit content and speed up production processes, but AI pretending to be the creator is an entirely different story.
We caught up with Joy Tang, CEO of Markable AI, to chat about Instagram’s new rules and where platforms should draw the line when it comes to AI creators.
