Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Mainstream Music for Creators and Brands: In Conversation with LICKD Founder Paul Sampson
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Sofia Aira
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Do Creators Want the Best of Both Worlds? Data Reveals Preferences For Gifting vs Paid
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Sofia Aira
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Companion Launches SafeMatch® and Community Builder to Scale Creator Campaigns Safely
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Sofia Aira
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Exclusive: Are Thought Leadership Ads the Be-All or End-All in LinkedIn Creator Marketing?
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Sofia Aira
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Mainstream Music, Copyright Compliant: How LICKD for Brands Drove 13M+ Impressions for Argos
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Sofia Aira
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SoFire's Hot Campaigns: What Desigual x Vivian Wilson's Anti-AI Campaign Teaches Us About Brand Positioning
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Sofia Aira
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Australia to Turn Off Social Media Algorithms: What Does it Mean for Influencer Marketing?
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Sofia Aira
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