Creator Economy / Members-only / What YouTube’s Fight With Netflix Actually Means for the Creator Economy For years, YouTube has effectively served as the creator economy’s talent pipeline. Creators build audiences there, prove they can generate massive viewership, and eventually attract increasingly lucrative opportunities from By Sofia Aira / 25 Aug 2026
Partner+ / Paid-only / SoFire’s Hot Campaigns: Chipotle x Salish Matter is the Beginning of Gen Alpha Brand Partnerships The fast food chain has recently unveiled the Salish Matter Order with creator Salish Matter. By Sofia Aira / 20 Aug 2026
Influencer Insider / 👩⚖️ What the Meta Social Media Addiction Trial Means for the Creator Economy Plus, YouTube change how public views are counted across the platform. By Sofia Aira / 20 Aug 2026
Newsdesk / Members-only / Meta Faces Social Media Addiction Trial: What It Means for Creators What does the Meta social media addiction trial mean for content creators earning an income on the platforms? By Sofia Aira / 19 Aug 2026
Newsdesk / Global Influencer Marketing Awards Announces New 2026 Grand Prix Categories For 2026, the Global Influencer Marketing Awards are evolving the way we celebrate world-class creator economy work. By Sofia Aira / 19 Aug 2026
GIMA / Members-only / GIMA Shortlist Spotlight: Campfire x Vaseline US – Holiday Lip Cuties By Sofia Aira / 19 Aug 2026
Partner+ / Paid-only / SoFire's Hot Campaigns: Did Tate McRae Make or Break Neutrogena? By Sofia Aira / 13 Aug 2026
Influencer Insider / 💸 YouTube Doubles Watch Hour Monetisation Threshold: What It Means for Creators Plus, Disney+ and TikTok partner to bring creator content directly into the streaming app. By Sofia Aira / 13 Aug 2026
Newsdesk / YouTube Doubles Watch Hour Monetisation Threshold: What It Means for Creators YouTube has just made the huge decision to double its monetisation threshold from 4,000 hours to 8,000 hours. By Sofia Aira / 13 Aug 2026
Newsdesk / Members-only / 32 Marketers vs. 1 Creator: How Top Brands Really Structure Their Influencer Marketing Teams Linqia’s new staffing report suggests that brands are keeping internal content creation on a surprisingly short leash. By Sofia Aira / 13 Aug 2026
Affiliate Marketing / Paid-only / Anthropic Introduces AI Content Watermark: What it Means for the Industry With more transparency around AI-generated content incoming, is the era of AI slop coming to an end? By Madaline Dunn and Sofia Aira / 12 Aug 2026
GIMA / Members-only / GIMA Shortlist Spotlight: Level Crossing Safety that Hit Different By Sofia Aira / 12 Aug 2026
