Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Coolr's Adam Clyne on the Creator Revolution and Why AI Cannot Copy the 'Never Been Done Before'
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Sofia Aira
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How Dani Roberts's Purple Goat is Auditing Cannes Lions for a More Inclusive Creator Future
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Sofia Aira
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Cannes Lions 2026: System1’s Andrew Tindall Launches Creator Effectiveness Playbook with WPP and TikTok
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Sofia Aira
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Cannes Lions 2026: Disrupt Marketing Launches the Genuine Influence Index to Tackle Vanity Metrics
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Sofia Aira
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