Welcome back to another Insider! It's officially spooky month, so take that ghost in the headline to have a double meaning.
It also means that Snap is in the news! The social media platform just launched a B2B creator campaign, and I actually love it, as unexpected as it may be.
In other news, YouTube has launched some new game-changing features for creators that livestream on the platform. Keep scrolling to find out more.
Let's get on with it. 🗞️
In today's newsletter:
- Pick of the day: Can Snapchat Have It All? The Platform Launches Its First B2B Creator Campaign
- Trending: YouTube Launches New Game-Changing Features for Creators
- Campaign of the week: ASOS x Farron Clark
📝 Pick of the day
Can Snapchat Have It All? The Platform Launches Its First B2B Creator Campaign
For a platform built on disappearing photos, dog filters, and Gen Z group chats, Snapchat is hardly the first place that springs to mind when marketers think of B2B advertising. Yet, the app is making a bold bid to change that narrative with the launch of its first-ever B2B creator campaign under its new 'Spend Smarter' platform.
It is an unexpected play for a consumer-facing social app, but Snapchat is betting that it can challenge inherited media planning habits and convince brand marketers to move their budgets.
↗ Trending
What's hot on Hello Partner right now
YouTube Launches New Game-Changing Features for Creators
YouTube has launched some new game-changing features for creators, all focused around building up live streaming.
Mainstream Music for Creators and Brands: In Conversation with LICKD Founder Paul Sampson
Could music copyright be this easy for brands? We caught up with Paul Sampson, Founder and CEO of LICKD.
Do Creators Want the Best of Both Worlds? Data Reveals Preferences For Gifting vs Paid
A whopping 73% of creators favour getting brand deals with both paid and gifted content - which doesn't come as a surprise.
Companion Launches SafeMatch® and Community Builder to Scale Creator Campaigns Safely
Companion by Billion Dollar Boy has launched two new tools to help brands safely scale creator campaigns.
✨ Campaign of the week: ASOS x Farron Clark
ASOS officially named Farron Clark its Marketing Insider of 2026!
Clark has been making content for ASOS's new Autumn 2026 collection, and there's no better creator for the job.
Moves like this always go down so well - just look at Molly-Mae and Prettylittlething. Clark is a style queen, so it feels like a very on-brand partnership - especially for a popular brand like ASOS.
👀 Algowatch: TikTok's AI Creator Search
TikTok will be adding an AI Creator Search feature to TikTok One. The new tool will allow brands to filter creators by audience, niche and content performance.
💡 What's your experience getting paid as a creator?
Are you hit with the same problems time and time again when it comes to getting paid from a brand deal?
We're partnering with Gigapay to run a study on the biggest problems creators face getting paid by brands and agencies, for a more transparent creator economy.
We'd love to know about your experience.
Help your fellow creators 👇
💭 Thursday thoughts
I'm so excited to be moderating a panel at PI LIVE next month at the Influencer Commerce Summit!
I'm going to be hosting a creator blind date show, where two creators will compete for a brand's heart (or the less dramatic version, a brand's business). The best part? The creators are a MYSTERY.
Check out the agenda put together by our incredibly talented Conference Producer (and ex-Hello Partner journalist) Sol here.
👩💻 Jobs Board
Company: PrettyGreen | The Global Fame Makers
Location: London, UK
Company: Amazon
Location: London, UK
Company: TikTok
Location: Los Angeles, CA, USA
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Until next time!
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Sofia Aira Journalist Email me Connect with me on LinkedIn |
