The narrative that product gifting is an obsolete influencer marketing strategy has never been true, and now the data shows it. New research from We Get You Agency reveals that UK nano and micro beauty and lifestyle creators still actively welcome gifted items. However, the traditional method of cold-shipping products is due for an upgrade.
Contrary to popular industry chatter, creators are not done with product seeding. Surveying their network of UK creators, We Get You found that 79% had received gifted products outside dedicated platforms in the last 60 days, with 27% receiving deliveries from six or more brands.
