Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Disney and TikTok Partner to Bring Creator Content Directly onto Disney+ in Landmark Global Deal
By
Sofia Aira
/
GIMA Shortlist Spotlight: For F**k’s Sake: Reframing Sex Education for a Generation Raised on Porn
By
Sofia Aira
/
Cultivating Community and Navigating the Multi-Platform Era: A Conversation with Twitch’s Pontus Eskilsson
By
Sofia Aira
/
SoFire’s Hot Campaigns: Zara Larsson x Depop is the Never-Ending Midnight Sun of Brand Partnerships
By
Sofia Aira
/
Emily English and Sasha Jeppesen on Why Creator Marketing Needs to Return to its Creative Roots
By
Sofia Aira
/
