Sofia Aira

83% of People Forget Ads in 24 Hours: Here’s How Creators Are Saving Brand Discovery

According to Adobe’s latest research, a staggering 83% of consumers cannot name a single brand from an ad they saw in the last 24 hours.

By Sofia Aira

/ 21 Jul 2026

Why Dom Smales's Creator Economy Buzzword of 2026 is 'Entertain'

We caught up with Dom Smales at CreatorFest 2026 to discuss how things have changed since his creator beginnings in 2010.

By Sofia Aira

/ 20 Jul 2026

Why Dom Smales's Creator Economy Buzzword of 2026 is 'Entertain'

💟 Notes from CreatorFest 2026

CreatorFest 2026 is officially done and dusted. Here's what I learnt.

By Sofia Aira

/ 20 Jul 2026

My Top CreatorFest Session Picks as a Creator Economy Journalist

As a Creator Economy Journalist, I’m sharing my top picks for CreatorFest 2026 that I personally can’t wait to see.

By Sofia Aira

/ 10 Jul 2026

My Top CreatorFest Session Picks as a Creator Economy Journalist

✈️ LoveHolidays Launches Crisps From Abroad Shop

Plus, Influencer Strategists has launched the Influence Power Index.

By Sofia Aira

/ 9 Jul 2026

PI LIVE Launches Influencer & Commerce Summit for Performance-Led Marketing

Affiliate and influencer marketing are growing closer than ever. While more budget is being allocated to the influencer space, they come with pain points. This year, at PI LIVE Europe:

By Sofia Aira

/ 7 Jul 2026

PI LIVE Launches Influencer & Commerce Summit for Performance-Led Marketing

Viral Nation's Brandon Lentino on the Creator Boom, Human Intelligence, and Hitting a Billion Views

I sat down with Viral Nation's Chief Creative Officer, Brandon Lentino, at Cannes Lions 2026.

By Sofia Aira

/ 6 Jul 2026

Viral Nation's Brandon Lentino on the Creator Boom, Human Intelligence, and Hitting a Billion Views

Influencer Strategists Launches Performance-Based Directory for Agencies, Platforms and Creators

Influencer Strategists has launched the Influence Power Index to evaluate influencer marketing agencies.

By Sofia Aira

/ 6 Jul 2026

Influencer Strategists Launches Performance-Based Directory for Agencies, Platforms and Creators

/ 2 Jul 2026

The Creator Craft Awards 2026 Shortlist Announced

We are incredibly proud to announce the shortlisted nominees of the 2026 Creator Craft Awards!

By Sofia Aira

/ 1 Jul 2026

The Creator Craft Awards 2026 Shortlist Announced

83% of People Forget Ads in 24 Hours: Here’s How Creators Are Saving Brand Discovery

Why Dom Smales's Creator Economy Buzzword of 2026 is 'Entertain'

💟 Notes from CreatorFest 2026

My Top CreatorFest Session Picks as a Creator Economy Journalist

PI LIVE Launches Influencer & Commerce Summit for Performance-Led Marketing

Viral Nation's Brandon Lentino on the Creator Boom, Human Intelligence, and Hitting a Billion Views

Influencer Strategists Launches Performance-Based Directory for Agencies, Platforms and Creators

Cannes Lions 2026: What Did the Experts Learn This Year?

Coolr's Adam Clyne on the Creator Revolution and Why AI Cannot Copy the 'Never Been Done Before'

The Creator Craft Awards 2026 Shortlist Announced