Creator Economy / Members-only / Why Brands Are Still Undervaluing YouTube Creator Partnerships While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform. By Sofia Aira / 18 May 2026
Influencer Marketing / The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline. By Sofia Aira / 15 May 2026
Influencer Insider / 👀 Gen Z are 14x More Likely to Follow Smaller Creators Plus, TikTok has finally launched ad-free subscriptions in the UK. By Sofia Aira / 14 May 2026
Creator Economy / Members-only / The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online. By Sofia Aira / 13 May 2026
Newsdesk / New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations. By Sofia Aira / 13 May 2026
Newsdesk / Members-only / TikTok Launches Ad-Free Subscriptions in the UK. Should Influencers be Worried? TikTok is bringing its ad-free subscription model to the UK. By Sofia Aira / 12 May 2026
Newsdesk / No Logo Launches AI talent Manager “Lola” to Democratise Creator Representation No Logo has launched Lola, an AI-powered talent management platform designed to support creators with brand partnerships and commercial opportunities. By Sofia Aira / 12 May 2026
Influencer Insider / 🌱 Vine Has Returned, but Why Is Nobody Talking About It? Plus, YouTube is testing AI-generated music to solve copyright strike issues for creators. By Sofia Aira / 7 May 2026
Creator Economy / Sprout Social Report Reveals Best Time to Post on Social Media in the UK in 2026 New data from Sprout Social, based on more than 230 million UK-specific engagements, reveals the best posting times. By Sofia Aira / 6 May 2026
Creator Economy / Members-only / diVine: Vine Has Returned After Nine Years, but Why Is Nobody Talking About It? The relaunch of Vine, diVine, comes nearly a decade after Twitter shut the platform down in 2017. By Sofia Aira / 6 May 2026
Influencer Insider / 👠 Ranking The Devil Wears Prada 2’s Brand Collabs: Who's Runway's It Girl? Plus, we're following up with the Unilever CEO's promise to hire 20x more influencers. Did he do it? By Sofia Aira / 30 Apr 2026
Influencer Marketing / Omnicom’s Creo Unveils Agentic AI Tool for Brand-Influencer Content Compliance Omnicom Media Group is doubling down on AI-driven influencer marketing, as its specialist unit Creo launches a new agentic AI tool designed to automatically refine creator content to meet By Sofia Aira / 30 Apr 2026
