Sofia Aira - Hello Partner (Page 4)

How Dani Roberts's Purple Goat is Auditing Cannes Lions for a More Inclusive Creator Future

Dani Roberts, Campaigns Director at Purple Goat Agency, discussed how the creator economy is moving toward performance-driven inclusion.

By Sofia Aira

/ 1 Jul 2026

How Dani Roberts's Purple Goat is Auditing Cannes Lions for a More Inclusive Creator Future

Found’s Natalie Patel on Navigating the Next Era of Marketing at Cannes

At Cannes Lions 2026, we caught up with Natalie Patel, Managing Director of search performance agency Found.

By Sofia Aira

/ 30 Jun 2026

Found’s Natalie Patel on Navigating the Next Era of Marketing at Cannes

OpenAI's Leila Woodington Talks Cannes, ChatGPT's Codex and AI vs Human Taste

By Sofia Aira

/ 29 Jun 2026

OpenAI's Leila Woodington Talks Cannes, ChatGPT's Codex and AI vs Human Taste

Notes from Cannes Lions 2026: Creators Run the Show

This year at Cannes Lions 2026, creators ran the show.

By Sofia Aira

/ 26 Jun 2026

Notes from Cannes Lions 2026: Creators Run the Show

Cannes Lions 2026: System1’s Andrew Tindall Launches Creator Effectiveness Playbook with WPP and TikTok

Live at Cannes Lions 2026, System1’s Andrew Tindall just launched the Creator Effectiveness Playbook.

By Sofia Aira

/ 25 Jun 2026

Cannes Lions 2026: System1’s Andrew Tindall Launches Creator Effectiveness Playbook with WPP and TikTok

Cannes Lions 2026: Disrupt Marketing Launches the Genuine Influence Index to Tackle Vanity Metrics

Yesterday at Cannes Lions, Disrupt Marketing announced the Genuine Influence Index at their Villa Brunch.

By Sofia Aira

/ 25 Jun 2026

Cannes Lions 2026: Disrupt Marketing Launches the Genuine Influence Index to Tackle Vanity Metrics

Cannes Lions 2026 Day Three: The Great Unlearn and Genuine Influence

Day three at Cannes Lions 2026 was about questioning the rules that built the industry in the first place.

By Sofia Aira

/ 25 Jun 2026

Cannes Lions 2026 Day Three: The Great Unlearn and Genuine Influence

Cannes Lions 2026 Day Two: Creators Run the Conversations

Day Two at Cannes Lions 2026 firmed one key thing: creators are the centre of every conversation.

By Sofia Aira

/ 24 Jun 2026

Cannes Lions 2026 Day Two: Creators Run the Conversations

Cannes Lions 2026: Oprah Winfrey’s Inspiring Message to Creators

Oprah Winfrey was presented with the 2026 Cannes LionHeart award by Lions Chair Phil Thomas.

By Sofia Aira

/ 23 Jun 2026

Cannes Lions 2026: Oprah Winfrey’s Inspiring Message to Creators

Cannes Lions 2026: Snap Inc Global Director of Creative Strategy on What Most Brands Get Wrong with AI

It’s a bright morning in Cannes, where Valentina Culatti, Director of Creative Strategy at Snap, explained what most brands are getting wrong using AI.

By Sofia Aira

/ 22 Jun 2026

Cannes Lions 2026: Snap Inc Global Director of Creative Strategy on What Most Brands Get Wrong with AI

BREAKING: TikTok Announces New Symphony Agent AI and Custom Creator Network at Cannes Lions 2026

TikTok has just announced a brand new AI tool, Symphony Agent, and a Custom Creator Network at Cannes Lions.

By Sofia Aira

/ 22 Jun 2026

BREAKING: TikTok Announces New Symphony Agent AI and Custom Creator Network at Cannes Lions 2026

Breaking: The Global Influencer Marketing Awards Shortlist is LIVE for 2026

The Global Influencer Marketing Awards 2026 shortlist has officially landed!

By Sofia Aira

/ 18 Jun 2026

Breaking: The Global Influencer Marketing Awards Shortlist is LIVE for 2026