Sofia Aira - Hello Partner (Page 4)

Creators as Directors: How Backrooms and Obsession Became Creator-Led Blockbusters of 2026

We are sititng between Kane Pixels driving A24’s biggest box office previews with Backrooms and Curry Barker turning a YouTube sketch into the £148M+ Obsession film.

By Sofia Aira

/ 11 Jun 2026

Creators as Directors: How Backrooms and Obsession Became Creator-Led Blockbusters of 2026

New Digital APPG Report Shares Positive Insights Into Young People’s Engagement With Creators Online

The APPG for Digital Creators has launched its latest inquiry report with positive insights into how young people engage with creators online.

By Sofia Aira

/ 9 Jun 2026

New Digital APPG Report Shares Positive Insights Into Young People’s Engagement With Creators Online

PewDiePie Launches Odysseus, a Privacy-First AI Workspace for Creators

It’s a perfect brand fit for PewDiePie, especially after he’s spent years partnering with VPN companies to promote internet security.

By Sofia Aira

/ 8 Jun 2026

PewDiePie Launches Odysseus, a Privacy-First AI Workspace for Creators

SoFire’s Hot Campaigns: How an M&S Product Development Director Built a Viral TikTok Account

Kathryn Turner's TikTok account has already accumulated nearly 50k followers in less than a month.

By Sofia Aira

/ 8 Jun 2026

SoFire’s Hot Campaigns: How an M&S Product Development Director Built a Viral TikTok Account

⚽️ The Sidemen Changed the Creator Economy. Can it Survive Without KSI?

Plus, entries for the Creator Craft Awards close tonight!

By Sofia Aira

/ 4 Jun 2026

Meta Quietly Releases New Forum Reddit-Style App: What it Means for Influencer Marketing

Meta has quietly introduced a new Reddit-style standalone app called Forum, designed with community in mind.

By Sofia Aira

/ 4 Jun 2026

Meta Quietly Releases New Forum Reddit-Style App: What it Means for Influencer Marketing

YouTube Affiliate Marketing Booms as Disclosure Standards Continue to Lag, New Research Finds

New academic research suggests that while affiliate marketing is booming, ad disclosure continues to lag.

By Sofia Aira

/ 4 Jun 2026

YouTube Affiliate Marketing Booms as Disclosure Standards Continue to Lag, New Research Finds

The Sidemen Changed the Creator Economy. Can it Survive Without KSI?

From 2013 to 2026, the seven-member Sidemen collective grew from a YouTube channel into a content empire.

By Sofia Aira

/ 3 Jun 2026

The Sidemen Changed the Creator Economy. Can it Survive Without KSI?

⭐️ How Backrooms and Obsession Became Creator-Led Blockbusters of 2026

Plus, M&S is going viral for its fantastic EGC on TikTok.

By Sofia Aira

/ 2 Jun 2026

⭐️ How Are Creators Really Using AI on Social Media?

Plus, entries for the Creator Craft Awards close tonight!

By Sofia Aira

/ 28 May 2026

TikTok’s New Feature Lets Users Book Trips Straight From Creator Videos

TikTok is stepping up its travel commerce game with a new in-app travel booking feature.

By Sofia Aira

/ 28 May 2026

TikTok’s New Feature Lets Users Book Trips Straight From Creator Videos

Got Great Creators on Your Roster? Enter The Creator Craft Awards

The Creator Craft Awards are debuting at CreatorFest 2026.

By Sofia Aira

/ 26 May 2026

Got Great Creators on Your Roster? Enter The Creator Craft Awards