Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
One Year Ago, Unilever CEO Swore to Hire ‘20x More Influencers.’ Did It Deliver on That Promise?
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Sofia Aira
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The Department for Culture, Media and Sport Moves to Recognise Creator Businesses after Call from the Digital Creators APPG
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Sofia Aira
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Influencer Appoints its First CMO as Industry is Projected to Hit Highs of $500B in 2027
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Sofia Aira
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YouTube Just Gave Users the Option to Fully Disable Shorts: What do the Experts Say?
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Sofia Aira
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What the Northernlion Creator SuperCruise That Got Cancelled Can Warn Creators About Going Too Far
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Sofia Aira
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