Welcome back to Influencer Insider! I hope you're having a great week.
What an eventful week it's been so far. The Meta social media addiction trial began on Tuesday and is expected to continue through September. It could have a huge impact on creators and influencer marketers, and change the whole way social media is administered.
Also, just letting you know that I'll be away on holiday next week, interrupting your regularly scheduled programming. I'll be back with the next edition on the 10th of September! Don't miss me too much! 🐬
On with the news. 🗞️
In today's newsletter:
- Pick of the day: Meta Faces Social Media Addiction Trial: What It Means for Creators
- Trending: Stop Chasing Likes: 4 Big Takeaways from Kantar’s Creator Game Plan Report
- Campaign of the week: The Salish Matter Order @ Chipotle
CreatorFest 2026 may be over, but the insights are just getting started.
Whether you couldn't make it this year or just couldn't fit every session into your schedule, we’ve packed the best of the event into one quick, actionable read: The official Post-CreatorFest Report.
Here’s what’s waiting inside:
- Numbers: The core statistics shaping the creator economy this year
- Insights: Unfiltered, exclusive quotes from our top speakers
- Breakdowns: Detailed breakdowns of our most popular sessions and brand strategies
Don't let the best insights of the year pass you by.
📝 Pick of the day
Meta Faces Social Media Addiction Trial: What It Means for Creators
Tuesday 18th August saw the beginning of a trial which could change the fate of social media as we know it - we’re of course talking about the Meta social media addiction trial.
Stemming from a lawsuit filed in 2023 by 29 US states, Meta stands accused of violations of federal and state privacy laws for children. The accusers are now seeking billions in reparations from the platform as well as fundamental changes to how it operates. These include removing like counts on posts, infinite scrolling and autoplay, filters that alter appearance, disappearing stories, and the ability to create multiple accounts. They also demand compulsory parental account verification for users under 18.
↗ Trending
What's hot on Hello Partner right now
Stop Chasing Likes: 4 Big Takeaways from Kantar’s Creator Game Plan Report
According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
SoFire's Hot Campaigns: Did Tate McRae Make or Break Neutrogena?
TikTok is in uproar over a very controversial ad from Tate McRae. Did it make or break Neutrogena?
Global Influencer Marketing Awards Announces New 2026 Grand Prix Categories
For 2026, the Global Influencer Marketing Awards are evolving the way we celebrate world-class creator economy work.
The Global Influencer Marketing Awards were born from a desire to spotlight fantastic campaigns.
This week, we're examining how a legacy brand reasserted its dominance in a fast-moving, highly competitive market.
✨ Campaign of the week: The Salish Matter Order
Chipotle has been killing it with brand deals since Mr Fantasy, in my opinion. This time around, they're introducing the Salish Matter order, inspired by young creator Salish's organic Chipotle fandom - lol.
She's one of the biggest creators for Gen Alpha (even though she just makes the cut as a Gen Z) spotted on her dad's YouTube channel, Jordan Matter, with over 37 million subscribers.
For years, she's been featuring Chipotle meals in her content and she finally got to make her own signature order. A natural partnership that was just waiting to happen!
👀 Algowatch: YouTube is changing views
YouTube will soon be changing how public views are counted across the platform, so from the 24th August, any watch time will count as a view - whether it's a second or a minute.
💡 What's your experience getting paid as a creator?
Are you hit with the same problems time and time again when it comes to getting paid from a brand deal?
We're partnering with Gigapay to run a study on the biggest problems creators face getting paid by brands and agencies, for a more transparent creator economy.
We'd love to know about your experience.
Help your fellow creators 👇
💭 Thursday thoughts
Because why is this logo discussion all over my feed?! It's giving the Spotify disco ball logo fiasco part two.
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Until next time!
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Sofia Aira Journalist Email me Connect with me on LinkedIn |
