Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Catch Me If You Cannes! Jayde Powell on What LinkedIn Creators Bring to the Table in 2026
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Sofia Aira
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Catch Me If You Cannes! Austin Null is Building a Campaign with Creators Live at Cannes Lions 2026
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Sofia Aira
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Catch Me If You Cannes! Creator Rachel Lowenstein’s First-Time Attendee Guide to Cannes Lions 2026
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Sofia Aira
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Creators as Directors: How Backrooms and Obsession Became Creator-Led Blockbusters of 2026
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Sofia Aira
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New Digital APPG Report Shares Positive Insights Into Young People’s Engagement With Creators Online
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Sofia Aira
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SoFire’s Hot Campaigns: How an M&S Product Development Director Built a Viral TikTok Account
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Sofia Aira
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