Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Cannes Lions 2026: System1’s Andrew Tindall Launches Creator Effectiveness Playbook with WPP and TikTok
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Sofia Aira
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Cannes Lions 2026: Disrupt Marketing Launches the Genuine Influence Index to Tackle Vanity Metrics
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Sofia Aira
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Cannes Lions 2026: Snap Inc Global Director of Creative Strategy on What Most Brands Get Wrong with AI
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Sofia Aira
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BREAKING: TikTok Announces New Symphony Agent AI and Custom Creator Network at Cannes Lions 2026
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Sofia Aira
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Catch Me If You Cannes! Jayde Powell on What LinkedIn Creators Bring to the Table in 2026
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Sofia Aira
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