Sofia Aira - Hello Partner (Page 6)

Landmark US Verdict Against Meta and YouTube Signals New Risk for Influencer Marketing

Jurors concluded that Meta and Google deliberately designed platforms that contributed to addictive behaviours and negatively impacted the claimant’s mental health.

By Sofia Aira

/ 30 Mar 2026

Landmark US Verdict Against Meta and YouTube Signals New Risk for Influencer Marketing

SoFire’s Hot Campaigns: Alix Earle’s Skincare Launch Proves Why Authenticity Always Wins

Welcome back to SoFire’s Hot Campaigns, as we dive into Alix Earle’s new path as a founder.

By Sofia Aira

/ 30 Mar 2026

SoFire’s Hot Campaigns: Alix Earle’s Skincare Launch Proves Why Authenticity Always Wins

🌏 Is the Creator Economy Complicit in the Growth of the Manosphere?

Plus, Facebook launches a Creator Fast Track programme to get creators earning on the platform from day one.

By Sofia Aira

/ 26 Mar 2026

Why Haley Baylee’s Netflix Debut is a Milestone for Influencers on Streaming

Haley Baylee's Netflix debut on reality TV show Win the Mall signals a shift in traditional TV's use of influencers.

By Sofia Aira

/ 25 Mar 2026

Why Haley Baylee’s Netflix Debut is a Milestone for Influencers on Streaming

YouTube’s Creator Partnerships Platform BrandConnect is Getting Completely Revamped

At this year’s YouTube NewFront, the platform positioned its creator ecosystem as a full-funnel solution, announcing the revamp of BrandConnect.

By Sofia Aira

/ 24 Mar 2026

YouTube’s Creator Partnerships Platform BrandConnect is Getting Completely Revamped

Inside the €1bn Huel Sale to Danone

Danone has agreed to acquire UK-based nutrition brand Huel for €1bn.

By Sofia Aira

/ 24 Mar 2026

Facebook Launches “Creator Fast Track” to Attract Established Creators

Facebook has launched Creator Fast Track to bring established creators from Instagram, TikTok and YouTube onto its platform.

By Sofia Aira

/ 23 Mar 2026

Facebook Launches “Creator Fast Track” to Attract Established Creators

👻 Snapchat Deems Itself Top B2B Marketing Destination

Plus, Molly-Mae reigns supreme in bringing her followers together IRL. We'll be diving into her Maebe brand village in the latest SoFire's Hot Campaigns.

By Sofia Aira

/ 19 Mar 2026

Gen Z Founders: Gigi Robinson on Why Gen Z Creators Need More Than Brand Deals

Gigi Robinson, a creator-turned-entrepreneur and the founder of Hosts of Influence, believes creators should start operating like full-fledged businesses.

By Sofia Aira

/ 18 Mar 2026

SoFire’s Hot Campaigns: Molly-Mae’s Maebe Community Event Kicked Off International Women’s Day

By Sofia Aira

/ 16 Mar 2026

SoFire’s Hot Campaigns: Molly-Mae’s Maebe Community Event Kicked Off International Women’s Day

Snapchat Deems Itself the “New Destination” for B2B Marketing. Here’s What the Experts Say

For years, B2B marketers have viewed business decision-makers as an audience reachable through LinkedIn. Snapchat? Surely not.

By Sofia Aira

/ 13 Mar 2026

Snapchat Deems Itself the “New Destination” for B2B Marketing. Here’s What the Experts Say

🌿 Gillian Anderson Becomes Chief Compliments Officer of M&S

Plus, Snapchat deems itself the "new destination" for B2B marketing. Could it be true?!

By Sofia Aira

/ 12 Mar 2026