YouTube’s Creator Partnerships Platform BrandConnect is Getting Completely Revamped
At this year’s YouTube NewFront, the platform positioned its creator ecosystem as a full-funnel solution, announcing the revamp of BrandConnect.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
Inside the €1bn Huel Sale to Danone
Danone has agreed to acquire UK-based nutrition brand Huel for €1bn.
Facebook Launches “Creator Fast Track” to Attract Established Creators
Facebook has launched Creator Fast Track to bring established creators from Instagram, TikTok and YouTube onto its platform.
👻 Snapchat Deems Itself Top B2B Marketing Destination
Plus, Molly-Mae reigns supreme in bringing her followers together IRL. We'll be diving into her Maebe brand village in the latest SoFire's Hot Campaigns.
Gen Z Founders: Gigi Robinson on Why Gen Z Creators Need More Than Brand Deals
Gigi Robinson, a creator-turned-entrepreneur and the founder of Hosts of Influence, believes creators should start operating like full-fledged businesses.
SoFire’s Hot Campaigns: Molly-Mae’s Maebe Community Event Kicked Off International Women’s Day
To celebrate International Women’s Day, Molly-Mae brought her community-first philosophy to life with a large-scale Maebe event designed as an immersive village.
