Welcome to your final Influencer Insider before CreatorFest!
Can't decide what I'm most excited for - the Crafties, the Fringe Stage performances or our fantastic lineup of speakers.
Speaking of celebrating great campaigns, LoveHolidays has launched a fantastic activation in London this week - keep scrolling to find out more.
See you at the show! 💜
In today's newsletter:
- Pick of the day: Cannes Lions 2026: What Did the Experts Learn This Year?
- Trending: PI LIVE Launches Influencer & Commerce Summit for Performance-Led Marketing
- Campaign of the week: Crisps From Abroad
📝 Pick of the day
Cannes Lions 2026: What Did the Experts Learn This Year?
A week ago, we were packing up our suitcases and leaving Cannes Lions 2026 behind. But most of us brought back enough lessons to make our cases considerably heavier at the bag drop.
Here's what the experts learned about the industry in 2026 from Cannes.
With less than two weeks until CreatorFest, download the app now to book in your meetings with the people you want to talk to.
You can also explore the agenda and start planning your days! ⭐️
↗ Trending
What's hot on Hello Partner right now
PI LIVE Launches Influencer & Commerce Summit for Performance-Led Marketing
Affiliate and influencer marketing are growing closer than ever. While more budget is being allocated to the influencer space, they come with pain points. This year, at PI LIVE Europe: Festival of Partnerships, we’ll be unpacking these challenges with our new Influencer & Commerce Summit.
Viral Nation's Brandon Lentino on the Creator Boom, Human Intelligence, and Hitting a Billion Views
I sat down with Viral Nation's Chief Creative Officer, Brandon Lentino, at Cannes Lions 2026.
Influencer Strategists Launches Performance-Based Directory for Agencies, Platforms and Creators
Influencer Strategists has launched the Influence Power Index to evaluate influencer marketing agencies.
The Creator Craft Awards 2026 Shortlist Announced
We are incredibly proud to announce the shortlisted nominees of the 2026 Creator Craft Awards!
✨ Campaign of the week: Crisps From Abroad
Remember those fantastic crisps you had in Ibiza years ago that you haven't stopped craving since? They're currently sat in London.
This week, I saw an influencer pop by the new LoveHolidays Crisps From Abroad store.
The brand has opened a pop-up shop in Soho with all of your favourite crisps you can only get on holiday.
This campaign felt so natural by partnering with both London-centric and travel/holiday influencers - making it seem like a secret gem they stumbled upon.
A big fan! 👀
👀 Algowatch: Advertising in WhatsApp
You can now use a paid partnership label in WhatsApp broadcast channels. You really can advertise everywhere now!
Europe's leading Creator Economy event is returning for Tuesday, 14th July and Wednesday, 15th July for a two-day EXTRAVAGANZA of creators, brands, and learning.
It's not too late to grab your pass- well, it might be by the time you read this email. Lock yours in now.
Plus, you'll get to see me moderate a panel! Watch out on day two for Behind the Collab: How Skyscanner Finds and Forges the Perfect Creator Partnerships. Eek!
💭 Thursday thoughts
With CreatorFest just around the corner, I want to pay a tribute to the fantastic team who have been working SO hard on the show.
It's been a huge team effort this year - turning the show into a two-day event with a 9-month prep period instead of our usual 12.
👩💻 Jobs Board
Company: Live Nation Entertainment
Location: New York, NY
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Until next time!
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Sofia Aira Journalist Email me Connect with me on LinkedIn |
