Viral Nation's Brandon Lentino on the Creator Boom, Human Intelligence, and Hitting a Billion Views

Get Your Ticket

Europe's #1 Creator Economy event returns to Magazine London, 14-15 July 2026. Join brands, creators, and platforms shaping the future of the creator economy. Grab your ticket now.

As day four of Cannes Lions 2026 drew to a close, the Empower Café buzzed with discussions about an industry undergoing a massive transformation. Right at the heart of this shift is Viral Nation.

I sat down with its Chief Creative Officer, Brandon Lentino, to discuss his festival highlights, the "unstoppable" rise of the creator economy, and how to navigate the intersection of AI and human truth.

From our partners

Sponsored

Tradedoubler Launches Emna.ai to Boost Brands’ Visibility in AI Search

As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.

By Madaline Dunn

/ 27 May 2026

Sponsored

Designing Global Affiliate Programmes That Scale With Confidence

Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.

By Madaline Dunn

/ 16 Mar 2026

Performance Marketing

Beyond the Click: How Phonexa Is Redefining Performance Marketing in the UK

Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.

By Sol Wilkinson

/ 22 Jan 2026

Affiliate Marketing

How Sage Is Rethinking Affiliate Marketing in B2B Software

Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.

By Sol Wilkinson

/ 16 Dec 2025