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Influencer Strategists has launched a new platform designed to help brands evaluate influencer marketing agencies, technology platforms and specialist talent using transparent scoring rather than paid listings.
The professional community for senior influencer marketing leaders says the platform aims to address what it sees as a lack of trust in the way brands currently source partners across the creator economy.
At the heart of the launch is the Influencer Power Index, a scoring framework that assesses agencies and technology providers against a published 100-point methodology. The platform also introduces a research library and a client verification system designed to validate campaign case studies, which no organisation can pay to be featured on.
Djanan Kasumovic, Director of Influencer Strategists, said the platform was created in response to an industry that has matured faster than the systems supporting it.
"We started Influencer Strategists as a community because the senior people in this industry had nowhere to exchange ideas honestly. We are building the platform because the brands entering this industry have nowhere to evaluate partners honestly. The problem is the same: the information infrastructure does not match the maturity of the market. We are fixing that."
The new platform includes three directories covering influencer marketing agencies, technology platforms and, later this year, individual marketing professionals.
The Agency Directory evaluates businesses across four areas: Creative Quality, Client Impact, Industry Recognition and Revenue & Growth. Agencies can create profiles, submit case studies and update information through a self-service dashboard.
Meanwhile, the Platform Directory measures influencer marketing technology using criteria including product capabilities, customer proof, industry recognition and business growth. The framework examines areas such as creator network coverage, campaign management functionality, AI capabilities, integrations and intelligence features.
One of the platform's more distinctive features is its client verification system. When agencies or technology providers submit case studies, clients can independently review the work through a unique verification link. Confirmed campaigns receive a Client Verified badge and carry greater weight within the scoring model.
Kasumovic believes this addresses a longstanding credibility issue across the sector.
"Self-reported results on an agency's website are marketing. Self-solicited reviews on a directory are marketing. A result that has been confirmed by the brand that commissioned the work is evidence. That distinction is the foundation of the Influencer Power Index."
Alongside the directories, Influencer Strategists has launched a gated research library with original reports and industry analysis for verified professionals across brands, agencies, and technology companies.
The organisation says its wider ambition is to create a trusted intelligence layer for the creator economy, allowing brands to compare agencies, assess technology providers and identify experienced specialists using consistent and transparent evaluation criteria.
The Agency Directory is now live with more than 30 scored agencies, while the Platform Directory is launching with its first group of technology providers. A directory recognising individual influencer marketing professionals, along with an annual awards programme, is expected later in 2026.
