GIMA Shortlist Spotlight: VCCP & Virgin Media O2 – “Virgin Media Court of Lore”
Here's how creative agency VCCP and Virgin Media O2 moved beyond standard brand promotions to position Virgin Media as a core home for entertainment.
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Sofia Aira
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How to Grow a Mature Affiliate Programme: Four Priorities for Brands
I’ve spent much of my career working with established affiliate programmes. Recruiting publishers, entering new markets and increasing visibility can deliver strong early growth. Once a programme reaches scale,
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Influencer Marketing Has an Infrastructure Problem
Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that brings intelligence, activation and commerce into one scalable commercial channel.
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James Eid
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Mainstream Music for Creators and Brands: In Conversation with LICKD Founder Paul Sampson
Could music copyright be this easy for brands? We caught up with Paul Sampson, Founder and CEO of LICKD.
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