Affiliate and influencer marketing are growing closer than ever. While more budget is being allocated to the influencer space, they come with pain points. This year, at PI LIVE Europe: Festival of Partnerships, we’ll be unpacking these challenges with our new Influencer & Commerce Summit.
Hosted at The Steel Yard, part of the PI LIVE multi-campus experience, the summit will explore everything from investment and practical scale frameworks to the authentic vs aesthetic debate.
Meeting the challenge of creator-affiliate convergence
Influencer marketing is booming, reaching $32bn last year, a 35% increase from the year prior.
We’ve seen a 51% jump in influencer-driven spend during Cyber Week 2025 while commission costs stayed flat. Influencers nearly doubled their share of total orders year on year — proof the model works.
37% year-on-year growth in affiliate transactions are driven by influencers — making them one of the fastest-growing partner types in performance marketing.
Content creators have become the fastest-growing publisher type in affiliate marketing. Their role within the funnel is shifting too, influencing both discovery and decision-making. Crucially, merging the two can drive substantial revenue gains, delivering 46% higher affiliate-based sales, according to research by impact.com.
There is a significant opportunity to capitalise on, but the space is not without its challenges. Tracking, measurement, and obstacles to scale are all headwinds that can hold brands back.
A powerful performance-led channel
At the Influencer & Commerce Summit, across sessions, mixers, and collaborative learning experiences, we’ll delve into how influencer marketing can become a powerful, performance-led channel.
- Full-Funnel Approaches: Expect a masterclass in how to develop integrated strategies.
- Measurement & Attribution: Learn how to accurately track impact and secure more budget.
- Real-World Case Studies: Discover what works and what doesn’t, including insights into the success of authenticity over aesthetics.
- Sneak peek: Authenticity often drives 6.5x more GMV than high-gloss influencers.
Scale and long-term impact
Alongside these tools and techniques, the summit will provide professionals with the frameworks they need to structure long-term partnerships and scale creator commerce.
We’ll be sharing practical guidance on how to leverage strategic 'reactivation' payments for top-tier creators who have stopped posting, bridge the gap between social reels and checkout events, and turn creators into high-volume, low-cost performance partners.
Speaking about the Summit, Matthew Wood, CEO and Founder of Hello Partner, said:
“The old lines between affiliate, influencer and commerce have disappeared, and Cannes this year made that impossible to ignore. Creators dominated the conversation, and for the first time, measurement, not reach, was the thing everyone actually wanted to talk about.”
If you’re looking to grab tickets for this unmissable event, book your passes here. Looking to secure more than just knowledge? Reach out to the sales team for more information on how you can get involved.
