At this year’s CreatorFest, we sat down with Hannah Saycell, the CEO and founder of Social Folk, to discuss her session and the rapidly shifting landscape of influencer marketing. Saycell leads a creative marketing agency dedicated to forging impactful creator partnerships for brands.
Fresh off the main stage, Saycell had just wrapped up hosting a panel titled Testing, Testing: The Metrics That You Need in 2026. The session brought together industry experts from across the digital sphere, including Alice Gray from Meta, alongside creators Farron Clark and Zach Alsop.
"It was really interesting from a brand, agency, and creator perspective to really understand what matters to everybody," she notes.
