What The New York Times AI Influencer Investigation Means for the Creator Economy
An investigation by The New York Times has pulled back the curtain on the rapidly growing and controversial world of AI wellness influencers.
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Niklas Schwake on Balancing Brand and Performance and the Power of Community
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Tradedoubler Launches Emna.ai to Boost Brands’ Visibility in AI Search
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Designing Global Affiliate Programmes That Scale With Confidence
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
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Beyond the Click: How Phonexa Is Redefining Performance Marketing in the UK
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
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