Welcome back to Influencer Insider! I hope you're having a great week.
This week I've still been recovering from a stellar CreatorFest. The sessions will soon be up on Hello Partner for our Partner+ members, so stay tuned. From me, expect exclusive interviews from big industry names and speakers we caught backstage.
On the campaign front, the Coolr x Deliveroo Jude Bellingham lookalike contest has completely flooded my feed. With Bellingham making headlines not only as a top player but also as certified girl dinner, this felt like a genius move.
Finally, the Creator Craft Awards winners announcements are live on HP, so check out the fantastic creators who won!
In today's newsletter:
- Pick of the day: 3 Lessons from George Sullivan on the AI Paradox and Why Passion Outperforms Data
- Trending: Why Dom Smales's Creator Economy Buzzword of 2026 is 'Entertain'
- Campaign of the week: Jude Bellingham Lookalike Contest
📝 Pick of the day
3 Lessons from George Sullivan on the AI Paradox and Why Passion Outperforms Data
At CreatorFest 2026, line-ups stretched around the room for one of the day’s most candid workshops: Sh*t! We Got It Wrong. Creator Marketing's Biggest Fails & Fixes. Hosted by George Sullivan, Founder of sneaker and streetwear destination The Sole Supplier, the workshop brought together brands and creators to dissect what goes wrong in partnerships, how to fix it, and how to navigate the seismic shift of AI.
Sullivan sat down with me to reflect on his key takeaways, his decade-long journey as a founder, and the hidden traps awaiting brands in an AI-driven ecosystem.
↗ Trending
What's hot on Hello Partner right now
Why Dom Smales's Creator Economy Buzzword of 2026 is 'Entertain'
We caught up with Dom Smales at CreatorFest 2026 to discuss how things have changed since his creator beginnings in 2010.
83% of People Forget Ads in 24 Hours: Here’s How Creators Are Saving Brand Discovery
According to Adobe’s latest research, a staggering 83% of consumers cannot name a single brand from an ad they saw in the last 24 hours.
From Rented Audiences to Owned Communities: Disrupt on the Evolving Creator Economy at Cannes
We caught up with Jake Crabb and Jamie Hambleton from Disrupt Marketing at Cannes Lions 2026.
Crafties 2026 Winners
Check out who won at the Creator Craft Awards 2026.
✨ Campaign of the week: Jude Bellingham Lookalike Contest
Well, Coolr and Deliveroo DELIVERED this week. Amidst all the World Cup hype, Jude Bellingham has stolen the hearts of so many viewers.
Lookalike contests have been known to go viral and bring together community spirit like no other in-person event. This spur-of-the-moment meetup was a genius way to bring together fans, provide cold drinks in a heatwave, and bring attention to Deliveroo.
LOVE the addition of the £1966 prize, too.
👀 Algowatch: Follow that chune!
Head of Instagram, Adam Mosseri, just announced that Instagram will now let users replace audio on feed posts and carousels after they've been published.
💭 Thursday thoughts
My adorable best friend Alfie celebrated his 10th birthday in the Hello Partner office with me on Tuesday! He had the best time exploring Bristol 🐾
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Until next time!
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Sofia Aira Journalist Email me Connect with me on LinkedIn |
