Thoughts shared at Cannes this year reflect a creator economy undergoing rapid, structural transformation. To understand where the market is heading, we sat down with Jake Crabb, Senior Marketing Manager, and Jamie Hambleton, Director of Partnerships at Disrupt Marketing.
Reflecting on his four and a half years at the agency, Crabb notes that the landscape has undergone a profound shift. "I hate this term, but social influence moves at the speed of culture," he says. "There's been such rapid development in things like community."
