Ads are facing a huge problem. According to Adobe’s latest research, The Brand Recall Report, a staggering 83% of consumers cannot name a single brand from an ad they saw in the last 24 hours.
As traditional ad formats struggle against consumer fatigue, distrust, and the rise of AI-driven search, creators are stepping in to bridge the gap.
Adobe’s study dives deep into the data to reveal why conventional ads are failing, how short-form video and influencers are driving recall, and how creator content is becoming essential for the new era of brand recognition.
