Fifteen years after shaping the original influencer wave, GloMotion Studios founder Dom Smales returned to the frontlines of the creator economy with a direct message for the industry: put entertainment back ahead of the pay cheque, or risk losing the audience entirely.
Speaking on the opening morning of CreatorFest 2026, the GloMotion Studios founder reflected on how drastically the landscape has shifted since 2010, when he managed trailblazers like Zoella, Joe Sugg, Alfie Deyes, and Mrs Hinch. While industry panels remain fixated on standard buzzwords like trust and authenticity, Smales believes a different priority must define this era.
