Creator Economy / The Department for Culture, Media and Sport Moves to Recognise Creator Businesses after Call from the Digital Creators APPG The Department for Culture, Media and Sport has accepted the call from the Digital Creators APPG. By Sofia Aira / 22 Apr 2026
Newsdesk / Influencer Appoints its First CMO as Industry is Projected to Hit Highs of $500B in 2027 Creator marketing agency Influencer has appointed its first Global Chief Marketing Officer: North American President Jenny Penich. By Sofia Aira / 21 Apr 2026
Newsdesk / YouTube Just Gave Users the Option to Fully Disable Shorts: What do the Experts Say? YouTube has just given its users an option to completely change how they use the platform: the chance to disable Shorts. By Sofia Aira / 21 Apr 2026
Creator Economy / Members-only / Why are AI Influencers Pretending to be at Coachella this year? This year, a number of AI influencers have been generating content appearing to be at Coachella 2026. By Sofia Aira / 21 Apr 2026
Creator Economy / Members-only / More Creators Are Using AI for Video Than You Think, New Adobe Study Finds According to a recent study by Adobe which surveyed 384 creators, 71% of video creators now use AI tools in their workflows. By Sofia Aira / 20 Apr 2026
Creator Economy / What the Northernlion Creator SuperCruise That Got Cancelled Can Warn Creators About Going Too Far Gaming Twitch streamer Northernlion announced and cancelled a huge creator cruise in a matter of days. By Sofia Aira / 20 Apr 2026
Influencer Insider / 🌵The Best Brand Activations That Defined Coachella 2026 Plus, American Eagle launches a SECOND campaign with Sydney Sweeney. By Sofia Aira / 16 Apr 2026
Influencer Marketing / Members-only / American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash American Eagle has returned with Sydney Sweeney for a brand new 'Syd for short' campaign, which appears uncontroversial so far. By Sofia Aira / 15 Apr 2026
Influencer Marketing / Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026? Let's dive into the brand houses that brought the most to Coachella 2026. By Sofia Aira / 14 Apr 2026
Creator Economy / Ranked: The Best Brand Activations That Defined Coachella 2026 Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game! By Sofia Aira / 13 Apr 2026
Creator Economy / OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched. By Sofia Aira / 13 Apr 2026
Influencer Insider / 💰 Influencer Calls Out Bill Gates’s Daughter Negotiating Rates With a 'Super Limited' Budget Plus, YouTube launches a 24/7 streaming feature ahead of Coachella 2026. By Sofia Aira / 9 Apr 2026