Snapchat Deems Itself the “New Destination” for B2B Marketing. Here’s What the Experts Say
For years, B2B marketers have viewed business decision-makers as an audience reachable through LinkedIn. Snapchat? Surely not.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
🌿 Gillian Anderson Becomes Chief Compliments Officer of M&S
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SoFire’s Hot Campaigns: Gillian Anderson Becomes Chief Compliments Officer of M&S
Gillian Anderson is the new face of M&S in a fantastic new spring campaign.
Bath & Body Works Increases Investment in Influencers by Astonishing Number
Bath & Body Works is dramatically increasing its investment in creator and influencer partnerships.
“The Best Entries Had So Much Passion” Judge Laura Donadio’s Advice to GIMA Applicants in 2026
I caught up with Laura Donadio to talk about her experience as a GIMA judge last year, and what advice she’s giving to applicants.
Gen Z Founders: Carolyn McMurray on Building a Copywriting Community of 2,500 Gen Zs
Word Tonic Copywriting Community's Carolyn McMurray has taken a different approach to being a founder: embracing the Gen Z vibes.
