Sofia Aira - Hello Partner (Page 7)

Gillian Anderson is the new face of M&S in a fantastic new spring campaign.

By Sofia Aira

/ 11 Mar 2026

Bath & Body Works is dramatically increasing its investment in creator and influencer partnerships.

By Sofia Aira

/ 10 Mar 2026

I caught up with Laura Donadio to talk about her experience as a GIMA judge last year, and what advice she’s giving to applicants.

By Sofia Aira

/ 10 Mar 2026

Word Tonic Copywriting Community's Carolyn McMurray has taken a different approach to being a founder: embracing the Gen Z vibes.

By Sofia Aira

/ 9 Mar 2026

Plus, hear the journey of a Gen Z Founder in our brand new interview series.

By Sofia Aira

/ 5 Mar 2026

A new Adobe report has revealed that nearly half of US consumers (49%) now use TikTok as a search engine.

By Sofia Aira

/ 5 Mar 2026

The Global Influencer Marketing Awards will be returning with a flashy new rebrand this September.

By Sofia Aira

/ 3 Mar 2026

Isobel Dolan founded WANT-ID with the core value of turning athletes into more than names on a roster, but what does that actually look like?

By Sofia Aira

/ 3 Mar 2026

By Sofia Aira

/ 26 Feb 2026

Plus, hear the journey of a Gen Z Founder in our brand new interview series.

By Sofia Aira

/ 26 Feb 2026

Welcome back to our Monthly Top Line - creator economy edition. Find out career moves from February 2026.

By Sofia Aira

/ 25 Feb 2026

From a 9-minute editing window to a message about found family, Wardrop takes us behind the viral Punch campaign.

By Sofia Aira

/ 25 Feb 2026