Live from the sun-drenched Empower Cafe at Cannes Lions, the conversation surrounding diversity in marketing is undergoing a fundamental structural shift. Amid the heat and high-profile panels, the important truth we must bring to the surface is that accessibility is no longer just a checkbox exercise.
Dani Roberts, Campaigns Director at Purple Goat Agency, sat down to discuss how the creator economy is moving past mere tokenism toward genuine, performance-driven inclusion. Reflecting on her time at the festival this year, Roberts notes a distinctly different energy in the air.
"It's been really hot, but it's been really good," Roberts says. "It's always super fun to come and see everyone and listen to some incredible talks along the way as well. This is our second year, so I feel like this year's way more chill, and we've been able to enjoy it a bit more just because we knew what to expect."
