Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Jurors concluded that Meta and Google deliberately designed platforms that contributed to addictive behaviours and negatively impacted the claimant’s mental health.
Welcome back to SoFire’s Hot Campaigns, as we dive into Alix Earle’s new path as a founder.
Plus, Facebook launches a Creator Fast Track programme to get creators earning on the platform from day one.
Haley Baylee's Netflix debut on reality TV show Win the Mall signals a shift in traditional TV's use of influencers.
At this year’s YouTube NewFront, the platform positioned its creator ecosystem as a full-funnel solution, announcing the revamp of BrandConnect.
Danone has agreed to acquire UK-based nutrition brand Huel for €1bn.
