Sofia Aira - Hello Partner (Page 8)

Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators

Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.

By Sofia Aira

/ 8 Apr 2026

Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators

Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget

Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.

By Sofia Aira

/ 8 Apr 2026

Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget

Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs

Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.

By Sofia Aira

/ 8 Apr 2026

Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs

YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live

YouTube is launching Stations, a new feature designed to stream Coachella 24/7.

By Sofia Aira

/ 7 Apr 2026

YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live

💵 Are Instant Payments for Creators Closer than we Think?

Billion Dollar Boy's new scheme sits among influencer news this week.

By Sofia Aira

/ 2 Apr 2026

Cameo Bets on TikTok Creators to Revamp its Platform

Cameo is gunning for a comeback, with TikTok by its side.

By Sofia Aira

/ 2 Apr 2026

Cameo Bets on TikTok Creators to Revamp its Platform

Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform

Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.

By Sofia Aira

/ 31 Mar 2026

Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform

Landmark US Verdict Against Meta and YouTube Signals New Risk for Influencer Marketing

Jurors concluded that Meta and Google deliberately designed platforms that contributed to addictive behaviours and negatively impacted the claimant’s mental health.

By Sofia Aira

/ 30 Mar 2026

Landmark US Verdict Against Meta and YouTube Signals New Risk for Influencer Marketing

SoFire’s Hot Campaigns: Alix Earle’s Skincare Launch Proves Why Authenticity Always Wins

Welcome back to SoFire’s Hot Campaigns, as we dive into Alix Earle’s new path as a founder.

By Sofia Aira

/ 30 Mar 2026

SoFire’s Hot Campaigns: Alix Earle’s Skincare Launch Proves Why Authenticity Always Wins

🌏 Is the Creator Economy Complicit in the Growth of the Manosphere?

Plus, Facebook launches a Creator Fast Track programme to get creators earning on the platform from day one.

By Sofia Aira

/ 26 Mar 2026

Why Haley Baylee’s Netflix Debut is a Milestone for Influencers on Streaming

Haley Baylee's Netflix debut on reality TV show Win the Mall signals a shift in traditional TV's use of influencers.

By Sofia Aira

/ 25 Mar 2026

Why Haley Baylee’s Netflix Debut is a Milestone for Influencers on Streaming

YouTube’s Creator Partnerships Platform BrandConnect is Getting Completely Revamped

At this year’s YouTube NewFront, the platform positioned its creator ecosystem as a full-funnel solution, announcing the revamp of BrandConnect.

By Sofia Aira

/ 24 Mar 2026

YouTube’s Creator Partnerships Platform BrandConnect is Getting Completely Revamped