We're live from the ground at Cannes Lions 2026, where TikTok has just announced a brand new AI tool, Symphony Agent, and a Custom Creator Network.
The new Symphony Agent is designed to combine advertisers' goals with insights from high-performing content and emerging trends to develop personalised video content, help source creator content that fits, and find the right creator for specific campaign goals. Here's how it works across all demographics.
Symphony Agent in Symphony Creative Studio
Symphony Agent in Symphony Creative Studio uses AI-powered chat to create high-performing TikTok ads for advertisers. Simply type out your brand goals with platform insights and performance signals to create effective advertising.
Symphony Agent in Content Suite
Symphony Agent in Content Suite allows brands to discover and scale existing creator content by inputting creative needs and searching thousands of videos with AI to identify a good content match.
