Day Three at Cannes Lions: The Great Unlearn and Genuine Influence

If Day two was about recognising the creator economy's influence, Day three was about questioning the rules that built the industry in the first place.

The morning began at the Disrupt Marketing Villa brunch, where conversations centred on agency evolution, creative disruption and what comes next for brands navigating an increasingly fragmented attention economy. I spent time with the Disrupt team, including Jamie Hambleton, Jake Crabb and the newly appointed Chief Provocateur, Jay Richards.