Europe's #1 Creator Economy event returns to Magazine London, 14-15 July 2026. Join brands, creators, and platforms shaping the future of the creator economy. Grab your ticket now.
It’s a bright and sunny morning in Cannes, where Valentina Culatti, Global Director of Creative Strategy at Snap Inc, explained what most brands are getting wrong using AI. Her clear message to brand marketers was not about the technology itself, but instead how it's being used by the humans operating it.
Speaking at PMG’s AI x Tech Sandbox, Brieane Olson (Pacsun), Whitney Magnuson (Zoom), Megan Malli (Answerlab), Parks Blackwell (PMG) and Gina Igwe (Doordash) sat down for the first panel of the season. Covering how AI comes to life, the panel brought a surprising truth to its listeners: humans may be the real issue to workshop.
