Hello and welcome back to Influencer Insider! What a week it's been.
The government dropped a huge announcement on Monday that the social media ban for under-16s would be going ahead - we could see implementation as early as Spring 2027.
In other news, the Global Influencer Marketing Awards shortlist has just dropped! Shortlisted entrants will also be invited to our exclusive brunch happening next month. 👀
We've also been chatting to some Cannes Lions speakers for our Catch Me If You Cannes series (pun very intended). Keep scrolling to get a head start on all things Cannes!
In today's newsletter:
- Pick of the day: CreatorFest Launches The State of Creator Compensation in 2026 Report
- Trending: Industry Associations React to the UK Government’s Under-16s Social Media Ban
- Campaign of the week: ASOS X Deliveroo
📝 Pick of the day
CreatorFest Launches The State of Creator Compensation in 2026 Report
I’m SO excited to share something I’ve been working on for months: The State of Creator Compensation in 2026 report 🤩
As a journalist covering the creator economy, I’ve been having behind-the-scenes conversations lately that point to a complex reality: thinner margins, out-of-pocket competition, and a Wild West market. 🤠
For every story of a record-breaking deal, many veteran and mid-tier creators are navigating an industry that is rapidly evolving past simple metrics. I wanted to look past the superficial narratives and uncover the real data behind these contradictions.
Download the full report here.
After an incredible number of entries from agencies, brands, and creators across the globe, this year’s shortlist represents the very best in influencer marketing. The competition has never been stronger.
Don’t forget: a place on the shortlist means an exclusive invite to our GIMA Shortlist Brunch this July.
Find the full shortlist here • More info here
↗ Trending
What's hot on Hello Partner right now
Industry Associations React to the UK Government’s Under-16s Social Media Ban
With conflicted views on the decision across the UK, we invited members of the CreatorFest association network to share their perspectives on the new law.
Catch Me If You Cannes! 2026 Thoughts with Three Cannes Lions Speakers
Catch up with Austin Null, Rachel Lowenstein and Jayde Powell before they take the stage at Cannes Lions next week.
Breaking: The Global Influencer Marketing Awards Shortlist is LIVE for 2026
The Global Influencer Marketing Awards 2026 shortlist has officially landed!
The Global Influencer Marketing Awards 2026 Kicks Off with a Shortlist Brunch
The Global Influencer Marketing Awards is unveiling a brand-new addition to the 2026 programme: the Shortlist Networking Brunch.
Ogilvy 2026 Social Trends Report: The ‘Return to Real’ Has Some Challenges...
Ogilvy's 2026 Social Trends report is one of the better pieces of industry thinking I've read this year. Five trends, all circling the same thesis: audiences are done with synthetic perfection, algorithmic noise and hollow influence. We want realness, the messiness, the chaos, the texture and the feels. Really, they want trust; they want creators who mean something.
by Murphy Hopkins-Hubbard
✨ Campaign of the week: ASOS X Deliveroo
Need an outfit quick for that pub garden trip to watch the World Cup? This new ASOS x Deliveroo collab has you covered.
This came up on my TikTok feed and proved as a great way to get influencers involved with the biggest sporting event of the year.
Partnering with influencers like Farron Clark who bring fashion and travel content to a new level of FOMO was also a genius move! 🌟
👀 Algowatch: Did somebody say skip?
As spotted by Megan Young on LinkedIn, Instagram has released a new reporting metric which shows what types of engagement affects your views the most. Very telling!
💭 Thursday thoughts
See you at the Palais! Don't forget to pop me a message if you'll be in Cannes next week and want to catch up!
👩💻 Jobs Board
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Until next time!
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Sofia Aira Journalist Email me Connect with me on LinkedIn |
