Welcome back to the final instalment of Catch Me If You Cannes! We'll soon be seeing you at the Palais.
This year at Cannes Lions, Content Creator and Social Media Pro Jayde Powell will be taking the stage on The Female Quotient beach. Powell will be moderating Always in Motion: Brands That Move with Us.
Before she dives into how brands are using cultural instinct and strategy to build trust, we caught up with her about what to expect this year.
Sofia Aira: What are you most excited about for your session with The Female Quotient this year?
