Day Two at Cannes Lions 2026 firmed one key thing: creators are the centre of every conversation.
Day Two at Cannes Lions 2026 firmed one key thing: creators are the centre of every conversation.
As a first-time attendee and creator economy journalist, I feared AI would dominate the conversations on most panels. Maybe I put myself in an echo chamber of my own invention, but based on my chats with other attendees, it's safe to say creators are actually running the show.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
