Sofia Aira - Hello Partner (Page 9)

YouTube Affiliate Marketing Booms as Disclosure Standards Continue to Lag, New Research Finds

New academic research suggests that while affiliate marketing is booming, ad disclosure continues to lag.

By Sofia Aira

/ 4 Jun 2026

YouTube Affiliate Marketing Booms as Disclosure Standards Continue to Lag, New Research Finds

The Sidemen Changed the Creator Economy. Can it Survive Without KSI?

From 2013 to 2026, the seven-member Sidemen collective grew from a YouTube channel into a content empire.

By Sofia Aira

/ 3 Jun 2026

The Sidemen Changed the Creator Economy. Can it Survive Without KSI?

⭐️ How Backrooms and Obsession Became Creator-Led Blockbusters of 2026

Plus, M&S is going viral for its fantastic EGC on TikTok.

By Sofia Aira

/ 2 Jun 2026

⭐️ How Are Creators Really Using AI on Social Media?

Plus, entries for the Creator Craft Awards close tonight!

By Sofia Aira

/ 28 May 2026

TikTok’s New Feature Lets Users Book Trips Straight From Creator Videos

TikTok is stepping up its travel commerce game with a new in-app travel booking feature.

By Sofia Aira

/ 28 May 2026

TikTok’s New Feature Lets Users Book Trips Straight From Creator Videos

Got Great Creators on Your Roster? Enter The Creator Craft Awards

The Creator Craft Awards are debuting at CreatorFest 2026.

By Sofia Aira

/ 26 May 2026

Got Great Creators on Your Roster? Enter The Creator Craft Awards

New Study Reveals How Small Businesses are Really Using AI on Social Media

Small businesses are increasingly embracing AI-powered content creation tools to try and increase their visibility.

By Sofia Aira

/ 26 May 2026

New Study Reveals How Small Businesses are Really Using AI on Social Media

A Reality Check: 10 Hard Truths Creators Took Away from SocialDay

The 10 best pieces of advice creators can take from SocialDay 2026.

By Sofia Aira

/ 22 May 2026

A Reality Check: 10 Hard Truths Creators Took Away from SocialDay

🌴 Experts Predict the Future of the Creator Economy at Cannes Lions 2026

Plus, the CreatorFest second wave agenda has landed!

By Sofia Aira

/ 21 May 2026

SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering

Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.

By Sofia Aira

/ 20 May 2026

SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering

Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns

Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.

By Sofia Aira

/ 20 May 2026

Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns

Building Creator Wealth: CreatorFest Second Wave Agenda Launches

The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.

By Sofia Aira

/ 20 May 2026

Building Creator Wealth: CreatorFest Second Wave Agenda Launches