Sofia Aira - Hello Partner (Page 9)

Inside the €1bn Huel Sale to Danone

Danone has agreed to acquire UK-based nutrition brand Huel for €1bn.

By Sofia Aira

/ 24 Mar 2026

Facebook Launches “Creator Fast Track” to Attract Established Creators

Facebook has launched Creator Fast Track to bring established creators from Instagram, TikTok and YouTube onto its platform.

By Sofia Aira

/ 23 Mar 2026

Facebook Launches “Creator Fast Track” to Attract Established Creators

👻 Snapchat Deems Itself Top B2B Marketing Destination

Plus, Molly-Mae reigns supreme in bringing her followers together IRL. We'll be diving into her Maebe brand village in the latest SoFire's Hot Campaigns.

By Sofia Aira

/ 19 Mar 2026

Gen Z Founders: Gigi Robinson on Why Gen Z Creators Need More Than Brand Deals

Gigi Robinson, a creator-turned-entrepreneur and the founder of Hosts of Influence, believes creators should start operating like full-fledged businesses.

By Sofia Aira

/ 18 Mar 2026

SoFire’s Hot Campaigns: Molly-Mae’s Maebe Community Event Kicked Off International Women’s Day

By Sofia Aira

/ 16 Mar 2026

SoFire’s Hot Campaigns: Molly-Mae’s Maebe Community Event Kicked Off International Women’s Day

Snapchat Deems Itself the “New Destination” for B2B Marketing. Here’s What the Experts Say

For years, B2B marketers have viewed business decision-makers as an audience reachable through LinkedIn. Snapchat? Surely not.

By Sofia Aira

/ 13 Mar 2026

Snapchat Deems Itself the “New Destination” for B2B Marketing. Here’s What the Experts Say

🌿 Gillian Anderson Becomes Chief Compliments Officer of M&S

Plus, Snapchat deems itself the "new destination" for B2B marketing. Could it be true?!

By Sofia Aira

/ 12 Mar 2026

SoFire’s Hot Campaigns: Gillian Anderson Becomes Chief Compliments Officer of M&S

Gillian Anderson is the new face of M&S in a fantastic new spring campaign.

By Sofia Aira

/ 11 Mar 2026

SoFire’s Hot Campaigns: Gillian Anderson Becomes Chief Compliments Officer of M&S

Bath & Body Works Increases Investment in Influencers by Astonishing Number

Bath & Body Works is dramatically increasing its investment in creator and influencer partnerships.

By Sofia Aira

/ 10 Mar 2026

Bath & Body Works Increases Investment in Influencers by Astonishing Number

“The Best Entries Had So Much Passion” Judge Laura Donadio’s Advice to GIMA Applicants in 2026

I caught up with Laura Donadio to talk about her experience as a GIMA judge last year, and what advice she’s giving to applicants.

By Sofia Aira

/ 10 Mar 2026

“The Best Entries Had So Much Passion” Judge Laura Donadio’s Advice to GIMA Applicants in 2026

Gen Z Founders: Carolyn McMurray on Building a Copywriting Community of 2,500 Gen Zs

Word Tonic Copywriting Community's Carolyn McMurray has taken a different approach to being a founder: embracing the Gen Z vibes.

By Sofia Aira

/ 9 Mar 2026

Gen Z Founders: Carolyn McMurray on Building a Copywriting Community of 2,500 Gen Zs

🎀 Gemma Collins Becomes Iconic Creative Director of Canva

Plus, hear the journey of a Gen Z Founder in our brand new interview series.

By Sofia Aira

/ 5 Mar 2026