Sofia Aira - Hello Partner (Page 10)

A new Adobe report has revealed that nearly half of US consumers (49%) now use TikTok as a search engine.

By Sofia Aira

/ 5 Mar 2026

The Global Influencer Marketing Awards will be returning with a flashy new rebrand this September.

By Sofia Aira

/ 3 Mar 2026

Isobel Dolan founded WANT-ID with the core value of turning athletes into more than names on a roster, but what does that actually look like?

By Sofia Aira

/ 3 Mar 2026

By Sofia Aira

/ 26 Feb 2026

Plus, hear the journey of a Gen Z Founder in our brand new interview series.

By Sofia Aira

/ 26 Feb 2026

Welcome back to our Monthly Top Line - creator economy edition. Find out career moves from February 2026.

By Sofia Aira

/ 25 Feb 2026

From a 9-minute editing window to a message about found family, Wardrop takes us behind the viral Punch campaign.

By Sofia Aira

/ 25 Feb 2026

Gen Z Founder Dylan Huey has never taken the leap from a 9-5 to a business owner: he’s always been on his own entrepreneurial path.

By Sofia Aira

/ 24 Feb 2026

With the launch of new tiered subscription bundles under YouTube TV, YouTube is edging closer to the very model it once disrupted.

By Sofia Aira

/ 23 Feb 2026

Plus, the ASA has officially banned public social posts promoting weight-loss jabs.

By Sofia Aira

/ 19 Feb 2026

MAC Cosmetics UK & Ireland tapped into that energy with a creator-led lip kit collab designed to capture two distinct internet aesthetics.

By Sofia Aira

/ 17 Feb 2026

TikTok has joined the European Advertising Standards Alliance as a digital member, strengthening its commitment to responsible advertising.

By Sofia Aira

/ 16 Feb 2026