SoFire’s Hot Campaigns: Gillian Anderson Becomes Chief Compliments Officer of M&S
Gillian Anderson is the new face of M&S in a fantastic new spring campaign.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
Bath & Body Works Increases Investment in Influencers by Astonishing Number
Bath & Body Works is dramatically increasing its investment in creator and influencer partnerships.
“The Best Entries Had So Much Passion” Judge Laura Donadio’s Advice to GIMA Applicants in 2026
I caught up with Laura Donadio to talk about her experience as a GIMA judge last year, and what advice she’s giving to applicants.
Gen Z Founders: Carolyn McMurray on Building a Copywriting Community of 2,500 Gen Zs
Word Tonic Copywriting Community's Carolyn McMurray has taken a different approach to being a founder: embracing the Gen Z vibes.
🎀 Gemma Collins Becomes Iconic Creative Director of Canva
Plus, hear the journey of a Gen Z Founder in our brand new interview series.
Is Google Dead? Study Finds Consumers are Choosing TikTok as a Search Engine
A new Adobe report has revealed that nearly half of US consumers (49%) now use TikTok as a search engine.
