Sofia Aira - Hello Partner (Page 11)

💲What Creators Are Really Earning in 2025

This week, Stephen Titus talks transparency in brand deals, REFY nails EGC and more.

By Sofia Aira

/ 4 Dec 2025

Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals

As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.

By Sofia Aira

/ 2 Dec 2025

💰 Are Creators Earning More in 2025? I Asked Them!

This week, a new influencer marketing community, a legal ownership battle with Sweaty Betty and more.

By Sofia Aira

/ 27 Nov 2025

Once and for All, Did Creators Really Earn More in 2025? Here’s the Data

Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?

By Sofia Aira

/ 27 Nov 2025

Once and for All, Did Creators Really Earn More in 2025? Here’s the Data

UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?

The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.

By Sofia Aira

/ 25 Nov 2025

UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?

I Went to B2B Unplugged: The Creator Sessions - Here’s What I Learnt About Being a LinkedIn Creator

Here's what I learnt about being a LinkedIn creator: it's not as scary as it seems.

By Sofia Aira

/ 25 Nov 2025

I Went to B2B Unplugged: The Creator Sessions - Here’s What I Learnt About Being a LinkedIn Creator

Rakuten Advertising's Nick Fletcher on Transparency, AI and the Future of Affiliate at PI Live

Day one of PI Live kicked off with strong energy, and Rakuten Advertising’s Nick Fletcher captured the mood perfectly.

By Sofia Aira

/ 21 Nov 2025

Rakuten Advertising's Nick Fletcher on Transparency, AI and the Future of Affiliate at PI Live

🧘‍♀️ What the Sweaty Betty Legal Ownership Battle Means for Today’s Creators

This week, a new influencer marketing community, a legal ownership battle with Sweaty Betty and more.

By Sofia Aira

/ 20 Nov 2025

“A Complete Absence Of Ethics” What Georgina Cox’s Dispute with Sweaty Betty Means for Creators

Georgina Cox is currently at the centre of a legal battle with global activewear brand Sweaty Betty.

By Sofia Aira

/ 20 Nov 2025

“A Complete Absence Of Ethics” What Georgina Cox’s Dispute with Sweaty Betty Means for Creators

Adobe Buys Semrush in $1.9 Billion Deal as AI Search Becomes Critical for Creators

Adobe has announced plans to acquire Semrush for $1.9 billion in cash in a move set for 2026.

By Sofia Aira

/ 19 Nov 2025

Adobe Buys Semrush in $1.9 Billion Deal as AI Search Becomes Critical for Creators

Influencer Strategists Launches New Influencer Marketing Experts Community

The community aims to offer a new centre of gravity for industry professionals seeking focused expertise rather than broad macro commentary.

By Sofia Aira

/ 19 Nov 2025

Influencer Strategists Launches New Influencer Marketing Experts Community

What's the Hardest Part About Being an Influencer Marketing Freelancer? We Asked Chloe Perkins

With seven years of experience working across agencies, brands, and creator verticals, Chloe has a front-row view of how rapidly the creator economy is evolving.

By Sofia Aira

/ 18 Nov 2025

What's the Hardest Part About Being an Influencer Marketing Freelancer? We Asked Chloe Perkins