Sofia Aira - Hello Partner (Page 11)

By Sofia Aira

/ 16 Mar 2026

For years, B2B marketers have viewed business decision-makers as an audience reachable through LinkedIn. Snapchat? Surely not.

By Sofia Aira

/ 13 Mar 2026

Plus, Snapchat deems itself the "new destination" for B2B marketing. Could it be true?!

By Sofia Aira

/ 12 Mar 2026

Gillian Anderson is the new face of M&S in a fantastic new spring campaign.

By Sofia Aira

/ 11 Mar 2026

Bath & Body Works is dramatically increasing its investment in creator and influencer partnerships.

By Sofia Aira

/ 10 Mar 2026

I caught up with Laura Donadio to talk about her experience as a GIMA judge last year, and what advice she’s giving to applicants.

By Sofia Aira

/ 10 Mar 2026

Word Tonic Copywriting Community's Carolyn McMurray has taken a different approach to being a founder: embracing the Gen Z vibes.

By Sofia Aira

/ 9 Mar 2026

Plus, hear the journey of a Gen Z Founder in our brand new interview series.

By Sofia Aira

/ 5 Mar 2026

A new Adobe report has revealed that nearly half of US consumers (49%) now use TikTok as a search engine.

By Sofia Aira

/ 5 Mar 2026

The Global Influencer Marketing Awards will be returning with a flashy new rebrand this September.

By Sofia Aira

/ 3 Mar 2026

Isobel Dolan founded WANT-ID with the core value of turning athletes into more than names on a roster, but what does that actually look like?

By Sofia Aira

/ 3 Mar 2026

By Sofia Aira

/ 26 Feb 2026