TikTok is bringing its ad-free subscription model to the UK.
TikTok is bringing its ad-free subscription model to the UK, marking another significant shift in the economics of social platforms and the creator economy.
As of yesterday, UK users aged 18 and over will begin receiving notifications offering a choice: continue using TikTok for free with personalised advertising, or pay £3.99 per month for an ad-free experience. Users will have until the 11th of November to decide.
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