Sofia Aira

Molly-Mae Hague Soft Launches Huge Adidas Influencer Campaign for 2026

BREAKING: PMG Acquires Digital Voices Influencer Marketing Agency

Influencer Marketing Agency Digital Voices announced last night that it has been acquired by PMG.

Restrictions or Loopholes? What the UK’s Junk Food Ad Ban Means for Influencer Marketing

When the UK’s new ban on junk food advertising comes into force this week, the creator economy will have to recalibrate.

Head of Instagram Faces Huge Backlash From Influencers Claiming the Platform “Failed to Protect” Them Against “AI Slop” in 2025

One creator with a whopping 2 million followers accused Adam Mosseri of “gaslighting” the world on Instagram's failure to protect creators.

TikTok and the US Finally Reach a Deal, but Has the Damage Already Been Done for Creators?

For creators and influencer marketers, the TikTok US deal may be coming too late.