Sofia Aira

Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.

Check out the latest posts

Gen Z Founders: How ZEO Dylan Huey Turned From Teen Content Creator to Business Owner at 22

Gen Z Founder Dylan Huey has never taken the leap from a 9-5 to a business owner: he’s always been on his own entrepreneurial path.

With the launch of new tiered subscription bundles under YouTube TV, YouTube is edging closer to the very model it once disrupted.

Plus, the ASA has officially banned public social posts promoting weight-loss jabs.

MAC Cosmetics UK & Ireland tapped into that energy with a creator-led lip kit collab designed to capture two distinct internet aesthetics.

TikTok has joined the European Advertising Standards Alliance as a digital member, strengthening its commitment to responsible advertising.

The Advertising Standards Authority has issued a clear warning against promoting prescription weight-loss injections.