Creator Economy / Members-only / Gen Z Founders: Carolyn McMurray on Building a Copywriting Community of 2,500 Gen Zs Word Tonic Copywriting Community's Carolyn McMurray has taken a different approach to being a founder: embracing the Gen Z vibes. By Sofia Aira / 9 Mar 2026
Influencer Insider / 🎀 Gemma Collins Becomes Iconic Creative Director of Canva Plus, hear the journey of a Gen Z Founder in our brand new interview series. By Sofia Aira / 5 Mar 2026
Influencer Marketing / Members-only / Is Google Dead? Study Finds Consumers are Choosing TikTok as a Search Engine A new Adobe report has revealed that nearly half of US consumers (49%) now use TikTok as a search engine. By Sofia Aira / 5 Mar 2026
Influencer Marketing / The Global Influencer Marketing Awards are Back for 2026: Enter Now The Global Influencer Marketing Awards will be returning with a flashy new rebrand this September. By Sofia Aira / 3 Mar 2026
Creator Economy / Members-only / Gen Z Founders: How a Greek Summer Started Isobel Dolan’s WANT-ID Isobel Dolan founded WANT-ID with the core value of turning athletes into more than names on a roster, but what does that actually look like? By Sofia Aira / 3 Mar 2026
Creator Economy / Paid-only / SoFire’s Hot Campaigns: Gemma Collins Becomes Iconic UK Creative Director of Canva By Sofia Aira / 26 Feb 2026
Influencer Insider / 🙈 Inside the Viral IKEA Punch Campaign with Elissa Wardrop Plus, hear the journey of a Gen Z Founder in our brand new interview series. By Sofia Aira / 26 Feb 2026
Creator Economy / Paid-only / Creator Economy Monthly Top Line: February 2026 Welcome back to our Monthly Top Line - creator economy edition. Find out career moves from February 2026. By Sofia Aira / 25 Feb 2026
Influencer Marketing / "Sometimes family is who we find along the way” Elissa Wardrop on Her Viral IKEA Punch the Monkey Campaign From a 9-minute editing window to a message about found family, Wardrop takes us behind the viral Punch campaign. By Sofia Aira / 25 Feb 2026
Creator Economy / Members-only / Gen Z Founders: How ZEO Dylan Huey Turned From Teen Content Creator to Business Owner at 22 Gen Z Founder Dylan Huey has never taken the leap from a 9-5 to a business owner: he’s always been on his own entrepreneurial path. By Sofia Aira / 24 Feb 2026
Creator Economy / Members-only / YouTube Launches TV Plans: Do Media Companies Now Need to Have It All? With the launch of new tiered subscription bundles under YouTube TV, YouTube is edging closer to the very model it once disrupted. By Sofia Aira / 23 Feb 2026
Influencer Insider / ⭐️ V&A Declares YouTube is High Art Plus, the ASA has officially banned public social posts promoting weight-loss jabs. By Sofia Aira / 19 Feb 2026