đŽ Myth Busted: #Ad Is Not Killing Your Engagement
Plus, a new Traackr report reveals that influencer-led brands are dominating the beauty landscape.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
Myth Busted: #Ad Is Not Killing Your Engagement, It's Building Trust
Research published today by HypeAuditor and the IMTB shows that explicit ad disclosure using #ad is not associated with lower engagement.
The De-Influencing of the Super Bowl: What Brands Can Learn From 2026âs Top-Performing Ads
While 59% of this yearâs Super Bowl commercials featured celebrities, seven of the top ten highest-scoring ads did not rely on famous faces at all.
Report Reveals Top Beauty Brands are Influencer-Led
The Traackr Creator Advantage Report revealed that influencer-led brands are dominating the beauty landscape.
âď¸ "The Art of Storytelling Has Been Lost" Disrupt Marketing Has a New MD
Plus, Stevie Johnson takes on Lead of Creo UK at Omnicom Media Group.
"The Art of Storytelling Has Been Lost in the Focus on Scale in the Creator Spaceâ Jay Richards Appointed New MD at Disrupt
In an exciting move, Disrupt Marketing has appointed Jay Richards as its new Managing Director.
