Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Restrictions or Loopholes? What the UK’s Junk Food Ad Ban Means for Influencer Marketing
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Sofia Aira
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Head of Instagram Faces Huge Backlash From Influencers Claiming the Platform “Failed to Protect” Them Against “AI Slop” in 2025
By
Sofia Aira
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TikTok and the US Finally Reach a Deal, but Has the Damage Already Been Done for Creators?
By
Sofia Aira
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