Sofia Aira - Hello Partner (Page 14)

MAC Cosmetics UK & Ireland tapped into that energy with a creator-led lip kit collab designed to capture two distinct internet aesthetics.

By Sofia Aira

/ 17 Feb 2026

TikTok has joined the European Advertising Standards Alliance as a digital member, strengthening its commitment to responsible advertising.

By Sofia Aira

/ 16 Feb 2026

The Advertising Standards Authority has issued a clear warning against promoting prescription weight-loss injections.

By Sofia Aira

/ 12 Feb 2026

Plus, a new Traackr report reveals that influencer-led brands are dominating the beauty landscape.

By Sofia Aira

/ 12 Feb 2026

Research published today by HypeAuditor and the IMTB shows that explicit ad disclosure using #ad is not associated with lower engagement.

By Sofia Aira

/ 12 Feb 2026

While 59% of this year’s Super Bowl commercials featured celebrities, seven of the top ten highest-scoring ads did not rely on famous faces at all.

By Sofia Aira

/ 9 Feb 2026

The Traackr Creator Advantage Report revealed that influencer-led brands are dominating the beauty landscape.

By Sofia Aira

/ 9 Feb 2026

Plus, Stevie Johnson takes on Lead of Creo UK at Omnicom Media Group.

By Sofia Aira

/ 5 Feb 2026

In an exciting move, Disrupt Marketing has appointed Jay Richards as its new Managing Director.

By Sofia Aira

/ 4 Feb 2026

Stevie Johnson, previous Managing Director at Disrupt Marketing, has been named Lead at Creo UK by Omnicom Media Group.

By Sofia Aira

/ 2 Feb 2026

Plus, The Sidemen have launched their own creator-led production company.

By Sofia Aira

/ 29 Jan 2026

A deep dive into how Dr Pepper turned a creator's viral jingle into an iconic TV ad.

By Sofia Aira

/ 28 Jan 2026