Sofia Aira - Hello Partner (Page 15)

🌟 How Sephora and Mariah Carey Won Christmas Marketing

This week, Christmas comes early, the IMTB opens a new committee, and the social media updates rundown is here.

By Sofia Aira

/ 6 Nov 2025

IMTB launches Measurement and Evaluation Committee

The Influencer Marketing Trade Body has announced the launch of its new Measurement and Evaluation Committee.

By Sofia Aira

/ 5 Nov 2025

IMTB launches Measurement and Evaluation Committee

Gen Z Founder Asti Wagner on Authenticity, Influence, and Building Invyted in a Billion-Dollar Industry

“Now more than ever, it’s crucial brands get influencer marketing right,” says Asti Wagner, founder of Invyted.

By Sofia Aira

/ 5 Nov 2025

Gen Z Founder Asti Wagner on Authenticity, Influence, and Building Invyted in a Billion-Dollar Industry

Lulu Guinness CMO John Sadeghipoor on Growth, Creativity, and the Future of a British Icon

At PI LIVE, we caught up with John Sadeghipoor, Chief Marketing Officer at Lulu Guinness, who shared how the heritage brand has experienced a remarkable year of growth and innovation.

By Sofia Aira

/ 5 Nov 2025

Lulu Guinness CMO John Sadeghipoor on Growth, Creativity, and the Future of a British Icon

Integrating Creators into the Heart of Marketing: Insights from OMD’s Mark Murray Jones

By Sofia Aira

/ 4 Nov 2025

Integrating Creators into the Heart of Marketing: Insights from OMD’s Mark Murray Jones

SoFire’s Hot Campaigns: It’s Time! How Sephora and Mariah Carey Won Christmas Marketing Before December

By Sofia Aira

/ 3 Nov 2025

SoFire’s Hot Campaigns: It’s Time! How Sephora and Mariah Carey Won Christmas Marketing Before December

PayPal Becomes the First Payments Wallet Inside ChatGPT

PayPal has struck a deal with OpenAI to become the first payments wallet integrated directly into ChatGPT.

By Sofia Aira

/ 3 Nov 2025

PayPal Becomes the First Payments Wallet Inside ChatGPT

Algowatch: October Social Media Updates

Here's a rundown of all the most important social media updates you need to know from October.

By Sofia Aira

/ 31 Oct 2025

Social Media Marketing Report Reveals Where Marketers Are Going Wrong in 2025

Sprout Social’s 2025 Impact of Social Media Marketing Report paints a vivid picture of an industry in transition, and where marketers are going wrong.

By Sofia Aira

/ 31 Oct 2025

Social Media Marketing Report Reveals Where Marketers Are Going Wrong in 2025

🎙️ Why Creators Are Switching To Video Podcasts

This week, see the epic highs and lows of CreatorFest, and learn about Meta's new ad rules.

By Sofia Aira

/ 30 Oct 2025

"I Wish I'd Done It Sooner" Bella Fiori & Spotify’s Rachel Simpson on the Rise of Video Podcasts

At CreatorFest, Bella Fiori and Rachel Simpson discussed the future of creator storytelling and why video is transforming the podcast space.

By Sofia Aira

/ 29 Oct 2025

"I Wish I'd Done It Sooner" Bella Fiori & Spotify’s Rachel Simpson on the Rise of Video Podcasts

Inside Network Digital Marketing: Richard Draper on Partnerships, Innovation, and What’s Next for Affiliates

Draper sat down with us at PI LIVE Europe to share his thoughts on building meaningful collaborations, navigating market shifts, and the technologies shaping the next wave of digital engagement.

By Sofia Aira

/ 28 Oct 2025

Inside Network Digital Marketing: Richard Draper on Partnerships, Innovation, and What’s Next for Affiliates