Welcome back to our Monthly Top Line - Creator Economy edition.
It’s been a big month of career news, with some top agencies seeing new leadership.
Let’s get into it.
Welcome back to our Monthly Top Line - creator economy edition. Find out career moves from February 2026.
Welcome back to our Monthly Top Line - Creator Economy edition.
It’s been a big month of career news, with some top agencies seeing new leadership.
Let’s get into it.
Affiliate marketing has always been valued because it is easy to measure. The final click is easy to measure, but that does not automatically make it the most valuable moment
According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.